COMD3504 Communication Design Theory Spring 2022

COMD3504 - D063

Tag: research paper 2

Research Paper 2 – V.L

May 23, 2022 / / 1 Comment

Love’s Baby Soft is a company from 1969–1980 that came out in 1975 with a campaign called “Innocence is sexier than you think”. A problematic set of images and a commercial let people glimpse what was socially normal to an extent for the times. An image showcasing a young girl made to cater to the male gaze while really trying to hit all the boxes for inappropriate. From props to wardrobe, it seems impossible to overlook the genuine message from the company.

Research Paper Google Doc :

https://docs.google.com/document/d/1ZyuSGCbhjaV9RAL42Bq35vgmoV9gAoXYgzGN10rcIic/edit?usp=sharing

0

Research Paper 2 – JA

May 10, 2022 / / 1 Comment

 

The Love baby’s soft Comestics was first released in 1974. This ad is a young girl who could be around 8 or 9 years old holding a white teddy bear while pouting. While on the lower right, they show these four phallic-shaped bottles which it’s their products along with a small description about Love’s Baby Soft. This ad was used to promote their Love’s Baby Soft fragrance. Their target audience  was towards women, especially older women.

https://docs.google.com/document/d/1Xv_gql8WNF_qVvIuiqxvgz-x0T_0XdYX-EWIgPSW5Uk/edit?usp=drivesdk

0

Research Paper 2- MA

May 10, 2022 / / 2 Comments

This Hoover magazine advertisement was released in 1953. It pictures a middle to upper-class woman, possibly in her late twenties or thirties, laying on the floor with her new red Hoover vacuum she received for Christmas. She wears a festive green dress and smiles while reading her letter. In the 1910s, ads began to present women as stereotypical housewives. The cooks, mothers, and keepers of the home.

 

https://docs.google.com/document/d/1C_LK63GyYk3pVZx6NrHFjWtOR_J1EOiXWP-WL595y8c/edit?usp=sharing

0

Research paper # 2 EH

May 3, 2022 / / 3 Comments

Businesses are successful who execute their advertisement efficiently in today’s competitions and thinking. Many advertisers implement a well-developed rhetorical advertisement/commercial to stick out from the competition.

An example of a slogan everyone is familiar with is “I’m Loving It” from McDonalds. The “Pop Chip” advertisement above has all three ethos, Pathos, and Logos. But the interesting fact here I am going to explore how creatively they persuade the actual message.

 

https://docs.google.com/document/d/195P9nia_jaERWhTmyRXQhtMiiCWNJ2o8_BT6WnDksIg/edit

0

© 2024 COMD3504 Communication Design Theory Spring 2022

Theme by Anders Noren — Up ↑

The OpenLab at City Tech:A place to learn, work, and share

The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.

Support

Help | Contact Us | Privacy Policy | Terms of Use | Credits

Accessibility

Our goal is to make the OpenLab accessible for all users.

Learn more about accessibility on the OpenLab

Copyright

Creative Commons

  • - Attribution
  • - NonCommercial
  • - ShareAlike
Creative Commons

top
Viewing Highlight
Loading...
Highlight
Close
Add Comment
Loading...
Cancel