Author: Emdadul (Page 1 of 2)
Reading response #10
Designers’ in occupation or absent mind made a rejoinder admirably by getting back to the essentials of their craft. Learning can be beneficial from an essential approach to design and the manifesto ‘‘First Things First 2020 (FTF2020)” is only the most recent example of the “ethical design” ideologues’ anti-design impulse. The manifestos are a condensed version of a deeply entrenched, pernicious, and elitist ideology.
Fast forward to the 1900s when posters became expression. During the 1940s, graphic design appeared in propaganda posters of the era. “We Can Do It” poster with Rosie the Riveter. Slogans were short, to the point, and added to a graphic that set the tone.
In about ten years, graphic design will become more immersive as the paper will become obsolete. All designs will be digital and have a website feel. Note that the designs will need layers to allow users to click deeper into designs, allowing people to sell products without pitching.
The consumerist culture that was purely concerned with buying and selling things and tried to highlight a Humanist dimension to graphic design theory. It was later updated and republished with a new group of signatories as the First Things First 2000 manifesto.
Ken Garland’s First Things First manifesto was written on the spur of the moment in 1963. Fourth version of the text is most urgent and powerful to date. Calls for a “reversal of priorities” among graphic designers, argues that less design effort should go into advertising.
It attracted and succeeded, but the alleged hypocrisy of a few signatories angered some readers. The second version was written by Adbusters with input from other interested parties. The response was unprecedented. Pentagram’s Michael Bierut crafted an elaborate visual riposte for I.D. Magazine. Many other magazines reprinted and debated FTF 2000, and translations reached legions of new readers.
In 1964, 22 visual communicators signed manifesto, calling for their skills to be put to worthwhile use and renew their manifesto in expectation that no more decades will pass before it is taken to heart. They propose a mind shift away from product marketing and toward the exploration and production of a new meaning.
In 2014, FTF’s 50th anniversary, Cole Peters launched a third version focused on design in the digital realm. First Things First has escaped and outgrown its creator and will continue to mutate. Its progeny, FTFT 2020, the first American version, blasts the reader with a checklist of urgent design goals. It covers the histories and ethics of design, as well as community-based initiatives and non-exploitative social relations.
The manifesto for FTF 2020 has a social justice component. Climate change vulnerability falls on the backs of racially and ethnically marginalized populations. “There can be no solution to climate change without social justice,” says Namita Dharia, one of FTF’s organizers. First Things First’s manifesto, FTF 2020, has attracted over 1,700 supporters. Designers who want a platform for action can follow a link to climatedesigners.org. The organizers present FTF as a “living document,” and supporters are adding their thoughts in a Google doc.
Louis Kahn was one of the United States’ greatest 20th century architects, known for combining Modernism with the weight and dignity of ancient monuments. I am illustrating one his extraordinary architecture located in Bangladesh which is still operational and unique because of the combination of innovation and simplicity of basic geometric shape.
Proposed research topic can be
“Louis I kahn’s add modernity in Bangladesh architecture and set extraordinary example for modernism.”
https://docs.google.com/document/d/15gNm2VwxELn339FtxBs6Pl9aVlHd4dWiNHDwu7G9VF4/edit
https://docs.google.com/presentation/d/1p3pbgYrCAp3BNY4r72T4vhVwrka92EBJbJXpBZCK13U/edit?usp=sharing
Modernism showed the wonderful time when simple geometric shapes are the basic of design and mostly focus on technology. Interesting fact to be noted from here is technology adds to beauty where using space in architecture where light air can pass for ventilation and in print design the blind spots, color psychology and shapes, the use of typography and simplicity are the key factors.
Mostly, Modernism is characterised by dazzling experimentation, perplexing narrative and poetic form and often contradictory aesthetic and ideological tendencies. The desire to ‘Make it new!
Simply can be identified by the era of art where new ways of experiment and collective approaches can be seen more than any other time. The result was obvious, coming up with bright, simple ideas like Bauhaus school and alumni student and more practical thought introduced with aesthetic.
Postmodernism is a society net which formed its own life forms. The period when west civilization entered a dark period since 1875 is called a postmodern period. Postmodern societies do not foresee the freedom of mind, they defend local culture; they are formed of civil societies. Postmodernism is a reaction against being modernism global in knowledge, mind and values. It internalizes the aim approach in the realist ideal and has been the aim of society’s values. Postmodern societies corrupts all rules by third learning, they leave all their behaviours.
There are some basic of postmodernism that still make an impact in today’s society, like photography, body art, graffiti art, and video art. Art is everything and everywhere. With our prior attention, it can be detected what? why? and how is persuaded and what is the reflection of the art.
Businesses are successful who execute their advertisement efficiently in today’s competitions and thinking. Many advertisers implement a well-developed rhetorical advertisement/commercial to stick out from the competition.
An example of a slogan everyone is familiar with is “I’m Loving It” from McDonalds. The “Pop Chip” advertisement above has all three ethos, Pathos, and Logos. But the interesting fact here I am going to explore how creatively they persuade the actual message.
https://docs.google.com/document/d/195P9nia_jaERWhTmyRXQhtMiiCWNJ2o8_BT6WnDksIg/edit
McLuhan stated the media “extensions of man” because of each increase in the range and power of one part of the human body. The effect of modification of consciousness by altering the ratio between the various senses and faculties.
McLuhan’s writing spotted the media is anything that extends our capabilities as humans with in a simple Lets draw a quick example, shopping is no more only physical, you can go online and choose what you want, you can see photos, check the description, detail and also can change your order, if required.
My highlighting points are here, the product was produced with the help of a machine using a human, using a camera to take photos, using websites, phone or email to sell, business operations, marketing, promotions and finally deliver to your door with the help of a human who use technology to track your address to reach out properly. Today, in all cases, technologies become the exertions of man.
McLuhan’s own word reflects that “Any extension, whether of skin, hand, or foot, affects the psychic and social complex.” Any media that extends our capabilities can cause changes in how we can think and our interaction with one another.
McLuhan’s thoughts on media and humanity collectively proven all tools and technologies are using basically extend the ability of human in all contexts.
Creative people from all around the globe using technologies to create ideas, drawing or design or to share the work become easy and a piece of cake. Communication is the basic element of progress where technology lightens up everything as an extended part of human.
McLuhan expressed that each medium had a major impact upon our psyches, cultures, and institutions, and thus media were a major causal factor in the shaping of society, culture and history. We can see successful reflections around the world with coke-cola. Where a summer country like India or any country from Africa has a very different approach to their communication, promotion or design because of their psyches, culture, practice and history.
McLuhan argues that a “message” is, “the change of scale or pace or pattern” that a new invention or innovation “introduces into human affairs”. The theologist understood “medium” as a medium of communication in the broader perspective.
Media are channels through which information is transmitted or through which communication takes place. The relationship between Media and Information Technology in terms of books is not only a one-way relationship. Hard-copy, printed materials are in fact being promoted because of e-commerce on the internet.
The medium is the message. This is merely to say that the personal and social consequences of any medium, that is one of any extension of our-selves. The result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
check out google docs for notes and summary of the lesson.
https://docs.google.com/document/d/1JsZcmc9cndCz06btkzOMP37V_vp_V3YPJ3VeEZOzjts/edit
Paul Rand, explained critically the mindset of a designer and work ethic in his writing. Paul put the focus to the logical point of view, that trigger a designer want to be appealing to the eye, but not every design will be successful.
Very similar to his works, just like IBM (1962) logo is widely celebrated and stands out of crowd but eventually his last created logo NEXT (1986) failed to create magic. Paul produced a single finished logo along with an elaborate book explaining the rationale behind it.
Jobs was delighted with the work but publicly is it that much appealing like the Apple logo? The answer is no, basically its not obvious to be successful all good designs.
Design industry allow the designers to draw and design whatever they want to create or how to tell the story to sell ideas and the director decides if the design is suitable to pitch or shown to the client.
Creatives can create a statement by using a famous logo or a design to protest, building awareness by posters and road paintings or sarcastic graphic noble where harsh reality can be expressed in dark comedy.
Madeleine Morley explains clarify the main reasons for the absence of African Americans in the history of graphic design. Madeleine explains how the suppression of African Americans in the past and now might affect future graphic designers and artists.
A hypothesis can be sized up as the lack of opportunities presented to African-American designers. Joel Towers also believes that there is a lack of black role models in the industry, which discourages black students from considering this career path.
Typography as a Radical Act in an Industry Ever-dominated by White Men explores how dominant white fellows were back in the days in the design and typographic industry, and how a young black designer created a new movement to push more artists of color into the industry.
Design Gets More Diverse by Alice Rawsthorn. People of color have to work ten times harder than the other majority to get a scholarship or even to keep it.
Different ethnic backgrounds are emerging in the design field, also creating a uniqueness, cultural taste, color and combination to bring more versatile aesthetic value.
To make an effective design, one needs to be a method to the madness, that can present ideas effectively, serve its function while all being aesthetically pleasing.
The field of animation can be a great example of Josef Mullergrid’s philosophy.
The challenge artists are left with, how to make a character look interesting while being limited to the clothing of that current time.
Artists are asking themselves questions to make a sound creative decision.
What color should the character’s clothes be? or the personality and key feature.
I have framed word illustration, a great work for Bangladesh In the background of modernism.
Louis Kahn designed the entire Jatiyo Sangsad complex, which includes lawns, lake and residences for the Members of the Parliament. The entire masterpiece is designed in a way to form one or non–differentiable entity connecting the garden and mosque, surrounding the structure and forming a statement on the landscape.
Kahn’s key design philosophy optimizes the use of space while representing Bangladeshi heritage and culture. External lines are deeply recessed by porticoes with huge openings of regular geometric shapes on their exterior, shaping the building’s overall visual impact.
https://docs.google.com/document/d/1rlXZz3r8VuMBTWzJEHAnYjWRR5pGl7TMurPG_6fdTbk/edit?usp=sharing
The Pride of Bangladesh
For thousands of year, the most common building materials have been stone, brick and woods. They have been the most charming, ageing beautifully and suggesting a special nobility and strength. Modernist architecture begins in the early 20th century, traditional materials quickly gave way to three quintessential: Concrete, Steel and sheet-Grass. The result has far too many cases appeared brutal, uncaring and alienating. Could modern architecture not learn to work with traditional material while retaining the forms and the spirit of our own times?
This billion dollar question and beautifully answered by one of the greatest of all modernists, the American architect Louis Kahn. The Kahn was born in Russia in 1901 and emigrated with his parents to the United States at three. Kahn was a student at the University of Pennsylvania, but his career truly blossomed in the 1950s after a trip to Rome led him to a new appreciation of the beauty of Roman Architecture., the unique addition to modern time to include an ancient element in his work without losing his innovation and clarity of modernism.
I will draw an illustration thorough one of his great work for Bangladesh In the background of modernism. Construction began in 1961, while Bangladesh was still known as East Pakistan, it was planned to turn Dhaka into a second capital, complete with assembly facilities. The government enlisted the help of South Asian activist and architect Muzharul Islam, who suggested bringing in the world’s best architects. The government attempted to bring in Alvar Aalto and Le Corbusier, but both were unavailable. Islam then enlisted Kahn, a former Yale professor.
During the 1971 Bangladesh Liberation War, construction was delayed, but it was finished on January 28, 1982. When Louis Kahn died, the project was about three-quarters completed, and it was continued by David Wisdom, who had previously worked for Louis Kahn. Kahn designed the entire Jatiyo Sangsad complex, which includes lawns, lake and residences for the Members of the Parliament. The entire masterpiece is designed in a way to form one or non–differentiable entity connecting the garden and mosque, surrounding the structure and forming a statement on the landscape. Kahn’s key design philosophy optimizes the use of space while representing Bangladeshi heritage and culture. External lines are deeply recessed by porticoes with huge openings of regular geometric shapes on their exterior, shaping the building’s overall visual impact.
In the architect Louis Kahn’s own words:
“In the assembly, I have introduced a light-giving element to the interior of the plan. If you see a series of columns, you can say that the choice of columns is a choice in light. The columns are as solids frame the spaces of light. Now think of it, just in reverse and think that the columns are hollow and much bigger and that their walls can themselves give light, then the voids are rooms, and the column is the maker of light and can take on complex shapes and be the supporter of spaces and give light to spaces. I am working to develop the element so much that it becomes a poetic entity that has its beauty outside of its place in the composition. In this way, it becomes analogous to the solid column I mentioned above as a giver of light.”
Understanding the fact of designer’s mind, that has produced a building that, while universal in its sources of forms, aesthetics, and technologies, could be in no other place. These spaces alternate among eight “light and air courts” and a restaurant, as well as entrances to the garden and mosque. According to Robert McCarter, author of Louis I. Kahn, it “is one of the twentieth century’s greatest architectural monuments, and is without question Kahn’s magnum opus.”
Indeed, Bangladesh parliament house is a masterpiece for world and operated as an institution to practice democracy and law is something all nation proud of. The architect was not a political person but able to understand his responsibility to make a permanent mark and pay his deep attention. The people of Bangladesh love him and connected to him through this work. He feels and understands the pain of democracy that being felt inside and the oppression going on for over two decades. In the social aspects of his personal life, he was compared to an innocent child for his pure simplicity and he doesn’t know how to say no for budget or region.
Bangladesh is summer county, biggest delta of the world and rivers are compared as vein to body and greenery are everywhere. He feels and understands the pain of democracy that being felt inside of the country and the oppression going on over two decades. Kahn’s work successfully reflects the face of the country, the beauty, the green, the simplicity of people through geometric symbol and using natural light space water body everything holds Bangladesh in one stage.
The manifesto clarified, Bauhaus intended to achieve the unity of the crafts in serving architecture. Architects, painters, sculptors, all returning to being handicrafts. The spirit of the academy shut off the artist from the world of industry and handicraft and accordingly brought approximately his complete isolation from the community.
The artist enriched all the arts and crafts of a part in his own vocational life, and gained through actual practice as much adeptness and understanding as another worker began at the bottom and worked his way up. Unfortunately, the artist has been misled by the fatal and arrogant fallacy fostered by the state that art is a profession and can be mastered by study. That is completely wrong. Manual dexterity and the thorough knowledge of paintings as a necessary element for many creative efforts, whether by the people or the artists, can be taught and learned. For this art-proletariat, lulled into a dream of genius and enmeshed in inventive conceit. Being organized for the `profession` of architecture, painting, sculpture, or photograph artwork, without being given the equipment of a proper education. Which alone could have assured it of economic and esthetic independence. The amazing mass of those people fed upon fake hopes and educated as one-sided were condemned to a lifestyle of fruitless artistic activity.
The printer’s paintings are a part of the inspiration on which the brand new international could be built. One man invented printing with movable type, any other images; another screen printing, and stereotypes. Photography is the visual presentation can be optically apprehended. Typophoto is the visually most exact rendering of communication composed in type. The intervention of the photographic process has extended images to a new dimensionality and is recognized nowadays as total. In the future, every printing press will possess its own block-making plant, and it can be confidently said that the future of typographic methods lies with the photomechanical processes. Herbert, as an instructor at the Bauhaus, strove to revolutionize typography the use of alternative bureaucracy appropriate to machine-pushed present day society. It highlights advances made in typography in the 1920s and looks to a radical new destiny, effectively foreseeing the widespread reshaping of typography imposed by new media.
A pressured extrude in search of a “New style” can only convey superficial, made through innovative typographers of the 1920s. The typographic material turned into discovered to have distinctive optical properties of its own, putting the spotlight specifically typographic expression. Only typographers of the typographic material, and itself.
Typography is a service art, more significantly a paid artwork. Not a fine artwork, however pure and elemental. The photograph designed nowadays appears to sense that the typographic means a wish for new excitement is in the air. “New styles” were eagerly awaited. The truth that nothing new has developed in current decades, a big question for today!
F.T. Marinetti, “Manifesto of Futurism”
Manifesto remains more accurate than any single work of art the Futurists produced in the decades of activity that followed uncounted more. The manifestos were ephemeral, hurled off balconies and out of speeding automobiles, translated, anthologized, and reproduced. Futurism is one of those The Avant-Garde movements of the 20th century can claim a permanent mark on modern art. It was not only art-centered but also a social movement that helps to evoke rhetorical thoughts, emphasized speed, technology, youth, violence, and objects such as automobiles, airplanes, and the industrial city.
Idealist, workers of thought can be united to show how inspiration and genius walk in step with the progress of the machine, of aircraft, of industry, of trade, of the sciences, of electricity. It is clear from this short sentence the course Marinetti’s radicalism will take, but more than that, he will set for the Futurist movement. The Manifesto belongs to a group of political activist writings, and the Futurist one, with similarly radical and provocative discourse that calls for ideological, aesthetic and social disorder, belongs to the same category.
The characteristics of futurism focus on technical progress of the modern machine age, dynamism, speed, energy, vitality and change By 1911, Futurists broke the ground in painting, using the technique of divisionism to gain attention. This was characterized by separating colors into singular groups or dots that then visually interacted.
In Lissitzky’s manifesto,
“very basic invention” can be expected from the neighboring field of collotype. This basic invention is the machine that transfers type-matter onto a film, and the printing machine that copies the negative onto sensitive paper. A modern-day example would be a cellphone. Today, cell phones are capable of photography, editing, videography, or music. It’s Steve’s job and his critical thinking to add all features once a few governments and chief authority could use it, but not like today, using heavy enormous machines individually. It is just an idea that shaped today’s communication and creativity.
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