Tag Archives: user engagement

Mastering Storytelling in Photojournalism

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Abstract

Over the past few decades, new media technologies such as smartphones, tablets and other devices have changed storytelling and the ways stories were once delivered. Due to the shift in new media, there are new ways stories are shared through social media sites such as Facebook(an online social networking), Twitter (an online social networking service that enables users to send and read short 140-character messages called “tweets”),Instagram (is an online mobilephoto-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms) and blogs (a discussion or informational site published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order).

A popular site that uses storytelling and visual rhetoric through various social media platform isHumans of New York, a photo blog by Brandon Stanton. The photo blog introduces viewers to various stories that explore issues such a sexism, freedom and loss just to name a few and in doing so has vastly changed storytelling. The photo blog shares unique stories via Facebook, Twitter, Instagram and their site which affords viewers and user of those online communities a chance to connect and engage. Often times many of these stories receive over 1,000,000 views and were broadcast on local news station. In an effort to understand how the stories mediated through Humans of New York become successful and afford users a chance to engage, I will analyze how the stories become successful and assess their best practices.

By determining their best practices, I will use their best practices to produce three images on the subject matter loss and populate these images via my personal pages on Facebook, Twitter, Instagram and personal blog Black Attire Aficionado and monitor user engagements with the subject. The quantification of user engagement will entail monitoring the sites and record and analyze the different ways users interacted with the image. Essentially, by using their best practices, I believe I can produce user engagement to Humans of New York but on a smaller magnitude. Finally, by understanding user engagement on different social media sites, one can tailor the message for a specific audience which can contribute to a more successful story delivery.

 

ePortfolio

Proposal

Write Up

Class Presentation 

Project Reflection

Social platforms for Deliverables

Image 1: Facebook, Twitter, Instagram and Black Attire Aficionado

Image 2: Facebook, Twitter, Instagram and Black Attire Aficionado

Image 3: Facebook, Twitter, Instagram 1 & 2 and Black Attire Aficionado

 

Analytics/ Screenshots can be found via my Dropbox

Revised Final Project Proposal

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My focus for this final project will be framed around twitter and user engagement. I originally wanted to observe two very popular and active twitter accounts for their user engagement but now I’m tailoring it to build my brand on twitter. I am basing my strategy on the textbooks and material we’ve read in class as well as outside sources. My objective is to see if by applying these concepts I can gain a larger following. After looking through the material and realizing I would like to have a larger twitter presence I propose to apply one strategy a week and in the end seeing if they have increased my user engagement or following.

On twitter there is a feature that allows you to track the engagement of your tweets, it tells you how many users have seen my content. So I would in turn be able to see if the tactics are working.

REVISION: The deliverables i will be providing will be in the form of the analytics bar on twitter, i will be screen shotting and posting the weeks results on my e portfolio and then reflecting on the experience and then comparing the results to the sources suggested outcomes.

First I will average my current user engagement to compare to the engagement at the end.

I have broken down into 5 weeks the strategies I plan to apply and at the end of the week I will see by how much, if any my engagement increased.

Week #1- Leverage trending topics. I will explore the moments and trending sections of twitter and engage in the conversation for at least 2 of them per day.

Week #2- Boost visibility by tweeting with at least three content based hashtags that represent a call to action.

Week #3- Fuel my profile with shared content. I will share and comment on popular stories to attract or raise questions about the content.

Week #4- Branch out. I will locate and attempt to engage with three professionals in my desired career field (marketing).

Week #5- Cross post. In the last week I will share my content from linkedin and open lab on my twitter to show professional work on my twitter feed as well.

Week #6- For the last week I will gather and assess my data, see which week had the largest engagement and overall by how much (if any) my engagement increased.

My objective for doing this project is to better learn how to management my content online and build a profile to reflect that of an emerging professional. At the end and in the final version I want to answer these three questions.

  1. How did I apply each strategy? What was hardest and what was easiest about doing so? Which did I feel worked the best?
  2. Which one statistically had the largest engagement increase and over all by what percent did my user engagement change?
  3. Did I accomplish my goal? If not how do I plan on continuing to do so and what do I think my twitter profile now reflects of me as a student, professional and person?

My sources potentially would be:

Digital Literacy Text

Writing with new Media Text

http://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/

26 Tips to Strengthen Your Social Media Marketing

http://mashable.com/2011/12/15/branding-and-social-media/#j_qJ42Q0haqM

I plan to add additional sources as I go into depth about why people are drawn to certain content, what makes content engaging and what is the best time of day to publish content.