My focus for this final project will be framed around twitter and user engagement. I originally wanted to observe two very popular and active twitter accounts for their user engagement but now I’m tailoring it to build my brand on twitter. I am basing my strategy on the textbooks and material we’ve read in class as well as outside sources. My objective is to see if by applying these concepts I can gain a larger following. After looking through the material and realizing I would like to have a larger twitter presence I propose to apply one strategy a week and in the end seeing if they have increased my user engagement or following.

On twitter there is a feature that allows you to track the engagement of your tweets, it tells you how many users have seen my content. So I would in turn be able to see if the tactics are working.

REVISION: The deliverables i will be providing will be in the form of the analytics bar on twitter, i will be screen shotting and posting the weeks results on my e portfolio and then reflecting on the experience and then comparing the results to the sources suggested outcomes.

First I will average my current user engagement to compare to the engagement at the end.

I have broken down into 5 weeks the strategies I plan to apply and at the end of the week I will see by how much, if any my engagement increased.

Week #1- Leverage trending topics. I will explore the moments and trending sections of twitter and engage in the conversation for at least 2 of them per day.

Week #2- Boost visibility by tweeting with at least three content based hashtags that represent a call to action.

Week #3- Fuel my profile with shared content. I will share and comment on popular stories to attract or raise questions about the content.

Week #4- Branch out. I will locate and attempt to engage with three professionals in my desired career field (marketing).

Week #5- Cross post. In the last week I will share my content from linkedin and open lab on my twitter to show professional work on my twitter feed as well.

Week #6- For the last week I will gather and assess my data, see which week had the largest engagement and overall by how much (if any) my engagement increased.

My objective for doing this project is to better learn how to management my content online and build a profile to reflect that of an emerging professional. At the end and in the final version I want to answer these three questions.

1. How did I apply each strategy? What was hardest and what was easiest about doing so? Which did I feel worked the best?
2. Which one statistically had the largest engagement increase and over all by what percent did my user engagement change?
3. Did I accomplish my goal? If not how do I plan on continuing to do so and what do I think my twitter profile now reflects of me as a student, professional and person?

My sources potentially would be:

Digital Literacy Text

Writing with new Media Text

http://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/

http://www.socialmediaexaminer.com/26-tips-strengthen-social-media-marketing/

http://mashable.com/2011/12/15/branding-and-social-media/#j_qJ42Q0haqM

I plan to add additional sources as I go into depth about why people are drawn to certain content, what makes content engaging and what is the best time of day to publish content.