Revised Abstract

Abstract

Over the past few decades, new media technologies such as smartphones, tablets and other devices have changed storytelling and the ways stories were once delivered.¬†Due to the shift in new media, there are new ways stories are shared through social media sites such as Facebook (an online social networking), Twitter (an online social networking service that enables users to send and read short 140-character messages called “tweets”), Instagram (is an online mobile photo-sharing, video-sharing and social networking¬†service that enables its users to take pictures and videos, and share them on a variety of social networking platforms)¬†and blogs (a discussion or informational site published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order).¬†A popular site that uses storytelling and visual rhetoric through various social media platform is Humans of New York, a photo blog by Brandon Stanton.¬†The photoblog introduces viewers to various stories that explore issues such a sexism, freedom and loss just to name a few and in doing so has vastly changed storytelling.¬†The photo blog shares unique stories via Facebook, Twitter, Instagram and their site¬†which affords viewers and user of those online communities a chance to connect and engage. Often times many of these stories receive over 1,000,000 views and are broadcasted on local news station. In an effort to understand how the stories mediated through Humans of New York become successful and afford users a chance to engage, I will analyze¬†how the stories become successful and assess their best practices.¬†By determining their best practices, I will use their best practices to produce three images on the subject matter loss and populate these images via my personal pages on Facebook, Twitter, Instagram and personal blog Black Attire Aficionado and monitor user engagements with the subject. The quantification of user engagement will entail monitoring the sites and record and analyze the different ways users interacted with the image. Essentially, by using their best practices, I believe I can produce user engagement to Humans of New York but on a smaller magnitude. Finally, by understanding user engagement on different social media sites, one can tailor the message for a specific audience which can contribute to a more successful story delivery.¬†

 

 

 

Project Project Blog-Round 1

At first, the final project for Writing with New Media seemed like this big pile of confusion. I completely misunderstood the entire project, I was lost in translation.¬†I started to toy with a few ideas and then I went off the wrong path and landed into a ball of confusion and frustration. My initial project proposal was surrounded on the idea of visual rhetoric and culture and¬†new technologies has led to the creation of¬†various online communities which play a role in shaping visual rhetoric and culture. I wanted to examine how many individuals used photos as a way to use visual rhetoric/ visual storytelling to quantify themselves. I wanted to explore if photos needed content and if different cultures play a role in how we interpret images. Specifically, I wanted to probe the question “Has our cultural beliefs affected the way we interpret a image and why does it affect the way the see a image? I believe that many of these images has shaped the way we see the world and it has been reinforced by¬†new media and leads to misinterpretation. My contention was that phycology, environmental factors, traumatic events, fear, and age are major factors that play a role in how our psyche interprets an image. ¬†Although this seemed like a phenomenal topic to explore, it was not what the project asked for. What I was imaging was a complex psychology topic which would require world class¬†psychologist and a massive research center. Again that was not the project. I started to get frustrated and shut down.

Then take 2. For the second revision I tried to revise the project using the same idea– not a good idea. In revision number two, I approached the question “Can Photojournalism Changes Our Biases?” This was just like the first proposal, it was more of a proposed theory, there was no practical deliverables for the project. This one was even more emotional based because it would require a psychoanalysis of what happens to me when I review a image and if it changes my biases. Again this was not the assignment.¬† Slowly but surely, I realized that I wanted my project to center around the ideas of photojournalism and storytelling. Once I discovered that these ideas could potentially blossom into something unique, I ran with it.¬†The next stop of the project was to find sources that supported my idea that I was still nurturing. The annotated bibliography gave me a chance to dig deeper into research that would support my ideas. Within my research that I composed because of the annotated bibliography, it was made clear to me that I wanted to explore how individuals¬†are able to successfully share their stories via new social media platforms and have a voice for the first time. This project is meaningful to me because by learning what makes a story successful will contribute to my memoir. I intend to publish a memoir in my early 40s, and if I can learn the ins and outs now– it will be very successful.

Now that I have gathered together my¬†proposal, I am waiting for it to be approved and then I can get moving. Looking forward I want to begin my work on the week of the 15th because I am very much behind. I need to begin researching the photo blog Humans of New York and clearly define its mission statement. I will analyze a image that successfully captures the ideal storytelling in a photo from the blog then analyze it deeper by using the visual literacies guideline. Also, I’d like to begin writing¬†parts of my reflection piece.

Goal checking- to successfully stick to the timeline that I’ve carved out for myself.

Revised Final Project Proposal

My focus for this final project will be framed around twitter and user engagement. I originally wanted to observe two very popular and active twitter accounts for their user engagement but now I’m tailoring it to build my brand on twitter. I am basing my strategy on the textbooks and material we’ve read in class as well as outside sources. My objective is to see if by applying these concepts I can gain a larger following. After looking through the material and realizing I would like to have a larger twitter presence I propose to apply one strategy a week and in the end seeing if they have increased my user engagement or following.

On twitter there is a feature that allows you to track the engagement of your tweets, it tells you how many users have seen my content. So I would in turn be able to see if the tactics are working.

REVISION: The deliverables i will be providing will be in the form of the analytics bar on twitter, i will be screen shotting and posting the weeks results on my e portfolio and then reflecting on the experience and then comparing the results to the sources suggested outcomes.

First I will average my current user engagement to compare to the engagement at the end.

I have broken down into 5 weeks the strategies I plan to apply and at the end of the week I will see by how much, if any my engagement increased.

Week #1- Leverage trending topics. I will explore the moments and trending sections of twitter and engage in the conversation for at least 2 of them per day.

Week #2- Boost visibility by tweeting with at least three content based hashtags that represent a call to action.

Week #3- Fuel my profile with shared content. I will share and comment on popular stories to attract or raise questions about the content.

Week #4- Branch out. I will locate and attempt to engage with three professionals in my desired career field (marketing).

Week #5- Cross post. In the last week I will share my content from linkedin and open lab on my twitter to show professional work on my twitter feed as well.

Week #6- For the last week I will gather and assess my data, see which week had the largest engagement and overall by how much (if any) my engagement increased.

My objective for doing this project is to better learn how to management my content online and build a profile to reflect that of an emerging professional. At the end and in the final version I want to answer these three questions.

  1. How did I apply each strategy? What was hardest and what was easiest about doing so? Which did I feel worked the best?
  2. Which one statistically had the largest engagement increase and over all by what percent did my user engagement change?
  3. Did I accomplish my goal? If not how do I plan on continuing to do so and what do I think my twitter profile now reflects of me as a student, professional and person?

My sources potentially would be:

Digital Literacy Text

Writing with new Media Text

http://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/

http://www.socialmediaexaminer.com/26-tips-strengthen-social-media-marketing/

http://mashable.com/2011/12/15/branding-and-social-media/#j_qJ42Q0haqM

I plan to add additional sources as I go into depth about why people are drawn to certain content, what makes content engaging and what is the best time of day to publish content.