When we think about how we communicate on a screen several things come to mind, text messages, emails, Facebook messages or maybe twitter. What we don’t think about is how these modes of communication change how we send each other information. As it says on page 90 of Chapter Four (Cohen and Kenny) “one of the biggest downsides of digital culture is transmission loss of meaning and depth in text in short messages”. This along with the combination of emoji’s and short speak make us pre programmed to keep it short and get to the point. It also opens the door to miscommunication because how I type something may not be the way its read by someone else, which can either be a funny misunderstanding or something more serious like offending someone.