Creating a online brand is almost like putting on a Halloween costume and becoming the person you’ve always aspired to be. Online sites afford many individuals a chance to escape their drab life and become their alter ego or a exaggerated person. This may be true for most people and myself as well. I am on several social media sites such as Facebook, Twitter, Instagram, LinkedIn, OkCupid. With each social media sites there is a certain type of image one must uphold to be able to engage within that community. I portray myself online as a very well-put together individual who engages in thoughtful discussions regarding politics, current events, quotes, fun things that happen in my life aka shareable moments, rants, etc. My positioning online gives the impression, which is true, of a progressive, fashionable, savvy, and holistic thinker who likes coffee and inspirational quotes. In many ways I am proud of my digital story telling ability because I know I could represent various brands successfully and I will uphold the image of the brand. Also, I have started a lovely series which I call the Daily Takeaway, each day I write 3-5 inspirational quote or takeaway and use the hashtag #DayNumberoftheDay. It’s been pretty cool, I hope to look back 365 from now and have a transformative outlook on my growth as an individual. I’m not quite sure why I started the series but I love doing it.
Does your online identity convey to the audience your future goals and ambitions?
My online personality perfectly explain who I am and who I want and will become. I do a very good job of creating my personal online brand. I have realized that it is what you physically put online that gives people a certain impression of you. In a way you have to create the ideal persona that you want to sell to people— its sort of genius. I do think people realize that I am genuine online as I am in person.
Does it tell the audience what you do for a living or hope to do for a career?
Yes, in my blurb section I give a nod to my profession as a writer. If someone was to stalk my Twitter timeline and come across posts from 11 months ago they would find links to press release that I wrote on CUNY Newswire. I am very much professional online but I know that my idea of professional and someone else’s interpretation are very different.
What assumptions would someone make about your personality?
The “Online” Jodieann is just as lovely as she is in person. My online persona is the girl you could imagine sitting with in a coffee shop, engaging in conversations of all sorts. The persona is relatable in many ways, the candor, the wit, the easy going personality, the professionalism, graciousness. My online persona embodies all my real life traits online very pleasantly. One of the key takeaways I hope my persona conveys most of all is that Jodieann is an intelligent young woman with a strong voice and a clear mission of achieving all her goals.
