In the article it speaks about how no brand is truly different but what separates each ad for the brand is the image attached to the brand. In the Chanel No. 5 ad, they decided to use a model Catherine Deneuve; she is in no way related to the product but her face being used causes the viewer to attach certain qualities to the product. The company Babe took a different approach and went with a tomboy style, they still used a famous model but took her out of the typical setting you would find in perfume ads. I agree with the author of this article I think images sell the brand not just the name. Strong images are key when building a brand, if you consistently release ads with great images and concepts people will then attach great qualities to your brand .