Josh Rojas Differentiation

In the article it speaks about how no brand is truly different but what separates each ad for the brand is the image attached to the brand. In the Chanel No. 5 ad, they decided to use a model Catherine Deneuve; she is in no way related to the product but her face being used causes the viewer to attach certain qualities to the product. The company Babe took a different approach and went with a tomboy style, they still used a famous model but took her out of the typical setting you would find in perfume ads. I agree with the author of this article I think images sell the brand not just the name. Strong images are key when building a brand, if you consistently release ads with great images and concepts people will then attach great qualities to your brand .

1 thought on “Josh Rojas Differentiation

  1. rmichals

    Williamson is also arguing that the two perfume ads take their meaning from each other. The Babe ad seems radical because it is not the Chanel No. 5 ad.

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