Final Project Proposal – Antone Herbert (Edited)

For my final project I want to do a photography based ad campaign for my mothers jewelry. She designed and sells jewelry for the 2001 World Trade Center memorial.  In response to the 9/11 2001 attacks on the world trade center my mother designed an assortment 14k gold and silver jewelry in memorial of the event. My ad campaign is both selling a brand/advertising and communicating about an issue because im trying to sell my mothers jewelry about a very sensitive event that affected a ton of people citywide in New York. I have three pieces of the jewelry that my mother designed. 

My target audience is people who want to celebrate the lives and memories of those who were lost in the 9/11 attacks. My images will be still life photography and also use models to show how the jewelry looks on and off a human subject. I want the tone of the project to be glamorous and really show off the sparkle and shine of the gold. For my models I will ask for the help of some classmates to wear the jewelry. For lighting im thinking overhead light or side lighting to give a glimmer of light to the gold products. I am hoping to capture and create ad campaigns comparable to the likes o Zales, Pandora, and other big jewelry manufacturers and sellers you see in magazines. I know the reflections, sheen, and composition will be my biggest challenges in this project.

One thought on “Final Project Proposal – Antone Herbert (Edited)

  1. rmichals

    Last week, you got some good shots of the jewelry itself. this week, you should work with models. Please look for some examples of what you want those photos to look like.


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