For my final project I want to do a photography based ad campaign for my mothers jewelry. She designed and sells jewelry for the 2001 World Trade Center memorial.  In response to the 9/11 2001 attacks on the world trade center my mother designed an assortment 14k gold and silver jewelry in memorial of the event. My ad campaign is both selling a brand/advertising and communicating about an issue because im trying to sell my mothers jewelry about a very sensitive event that affected a ton of people citywide in New York. I have three pieces of the jewelry that my mother designed. 

My target audience is people who want to celebrate the lives and memories of those who were lost in the 9/11 attacks. My images will be still life photography and also use models to show how the jewelry looks on and off a human subject. I want the tone of the project to be glamorous and really show off the sparkle and shine of the gold. For my models I will ask for the help of some classmates to wear the jewelry. For lighting im thinking overhead light or side lighting to give a glimmer of light to the gold products. I am hoping to capture and create ad campaigns comparable to the likes o Zales, Pandora, and other big jewelry manufacturers and sellers you see in magazines. I know the reflections, sheen, and composition will be my biggest challenges in this project.