Hey class, Jean-Paul again here with another good read on branding this week the Tittle, Logo: Lab, Featuring 18 case studies that demonstrate identity creation from concept to completion.
Author: Christopher Simmons. Here is some insight on what this book is about.

Logo design is a hot topic for graphic designers, but most books on the subject offer little more than a gallery of successful identity systems. Logo Lab gives creatives the in-depth information they crave, with: -A look at 18 head-turning logos from concept to completion -Interviews with designers and clients on why each design works -High-profile case studies for Converse, the Houston Texans and Kroger Foods Every page is packed with the kind of analysis, sketches and insight designers crave. It’s exactly the kind of information they need to help their own clients stand out from the crowd.

This book is a great read for those of you out there who are into branding and would like some pointers on how to design logos, what works and what doesn’t and real life cases that have been affected by logo designs.

I bought a book called 999 Logo designs. They have a wide range of elements a designer can use to create logos or other things needed which use icon like vectors. Here is some insight on the book. Title: 999 Logo Design Elements, Author: Daniel Donnelly.

999 Logo Design Elements features 999 different logo elements provided to readers in vector format. Each logo element is a distinct and stand-alone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include swooshes, ovals, boxes, arrows, geometric shapes and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book. A CD-ROM containing all 999 copyright-free, vector-based logo elements is included with the book.

Enjoy the reading, Keep designing!

Hey class, unfortunately there isnt much to talk about this week other than the book I am reading. The book is called Title: Lovemarks: The Future Beyond Brands Author: Kevin Roberts, A. G. Lafley. Here is some infor mation on the book.

Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi’s, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point. But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts–on and on–about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time. Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts’s point beautifully, and see what he sees: “That human attention has become our principle currency.” And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. –Christene Barberich

I was tested on this book and to my surprised I gained a lot of valuable information such as the difference between a Logo and a Lovemark. see you guys soon.

New assignment. Python drain cling services needed a business card and federal card design. This man is a Plummer who started his own business and now services the new york new jersey and long island area. The client was taken out to lunch and we were briefed on what the client need. Fortunately for me the logo was already developed by a designer at the agency. I used the logo to create  business card that was easy to read and aesthetically pleasing. The prior business card looked like someone vomited all their information on a small sheet of paper. I redesigned the business card to be vertical with the logo of the company on the back with the email and phone number and the name of the associate on the front with the business address and company website. I was also tasked with the creation of a referral card. It was to be made as a rip business card where the person would use one part of the card as a coupon and refer the other half to a friend for twenty five percent off their next purchase.. The referral card has the company logo blown up on the back with a variation of the business card integrated on it. The front has the information on what to do. Right now I am awaiting a client response so that I can either change the design or continue working and finalize the design. Also the book for this week was Title: How to Design Logos, Symbols & Icons Author: Gregory Thomas.