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This is about the history of Amazon Logo, shows the changes and improvement of the company.
Think outside your comfort-zone.
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This is about the history of Amazon Logo, shows the changes and improvement of the company.
This design intention is to show hows the words looks different in a different typefaces, weights and color. As you can see each line have a little changes. The fonts size are change in each line and also the weights, the first two line have a same typeface but different weights and size to it. The bottom two lines are have a same fonts but different sizes to it. Also, I had added a image of the author into the poster.
The intention of this design is to show how was different typeface will change the feeling of the word, as like the quote says “Its focus wasn’t on the written word but how the word was written.” The same quote but with different typefaces, font weights, and color. These makes a big different on how you feelings with the quote.