Blogging Practices: Setting Up Your Content Menu

Hi everyone! Hope you’re off to a good start this summer. I am happy to announce that after negotiation with the brains behind Openlab and The Buzz, I along with other bloggers will be blogging this summer. Hope you will enjoy reading our posts and find them interesting!

I know you’re all used to reading my posts about food and I promise we will get to it soon, but for the next four posts I will be discussing best blogging practices for those that are looking to start a food blog.

cartoon of two computers communicating

Image Credit to: blog.plush-media.com

Setting Up Your Content Menu

From interviews and podcasts to slide shows and reviews, you’re not limited to the variety of posts to feature on your blog. Regardless of the angle of your blog, remember that an assortment of content will appeal to a broader audience.

As a blogger, your primary responsibility is to produce original content for your site or any site.  Posts can be about cooking, eating, food safety, food-related travel – really anything. Here are a few forms your posts could take:

  • Reviews:  Share your experiences and insights about restaurants, cookbooks, kitchen gadgets, and food brands to provide your audience with tried and tested suggestions for expanding their culinary repertoire.
  • How To’s: Audiences love this! Go back to basics by featuring simple technique posts tied to your area of expertise such as: how to pipe rosettes, how to order from a restaurant wine list, how to choose a wine store, and etc. This concept also applies to providing step-by-step photos to illustrate the process of preparing longer recipes.
  • Lists/VS.: Picking a topic and ranking things numerically is always an easy crowd-pleaser. It’s easy to read and gives people something to agree or disagree with. You could do a “Top Five” for almost any topic. A good list tends to kill on comments, so we’ll often save them for our last post of the day, which is the prime slot.
  • Newsy Stuff: Any time you come across an interesting food-related article in the paper that might have broad appeal, consider linking to it for a quick post. Particularly if it’s something controversial, it’s a good way to get people talking.
  • Series: Create a themed series for you blog by dedicating an entire day, week, or month to specific ingredient or topic. For example, dedicate the first week of December to foods that make great holiday gifts, post only about ice cream for the month of July, and etc.
  • Interviews: Post a simple and straightforward interview with a notable food name or fellow blogger that’s both informative and entertaining. Address trendy topics such as their top five favorite restaurants or what foods are always in their fridge. Promoting your culinary comrades enhances the online community centered around your blog, is a great way to meet new people and introduces your audience to new faces.
  • RecipesThese are the bread and butter of your food blog. Recipes can range from four-course meals to children’s snacks, but they are always better when accompanied by a short anecdote about discovering them, creating them, whatever. 

If you’re looking to start a food blog or any blog at all, I hope you found some of these content ideas helpful. Next up, I will be discussing about branding and promoting your blog.

What are some content ideas you can share with me or other bloggers?

Why I Started a Food Blog

I started blogging at the age of 14 and I’ve been doing it for 14 years. As you already know I am an active Yelper and have been an Elite member since 2011. I started using Yelp mostly because my sister noticed I like to eat a lot and said I should start writing reviews and it’s from that moment on that I started Yelp in July 2010.

A few years ago I started blogging just about life, but then my boyfriend told me that I should start a food blog – a blog about all things related to food and I thought he was crazy because it requires a lot of sweat, time, creativity, and content. Also what could I possibly blog about? I didn’t know anything about starting a food blog until I did my research, read other food blogs, and attended  a few social media marketing conferences.

a screenshot of a blog page

I started food blogging about five years ago, but I didn’t develop my current food blog: Ambitious Eats until June 2013 when I decided to bring my social media marketing, photography, and writing experience together. I love food and I love to write and share my experience with food and restaurants with others. Food makes me happy and it’s my passion. Besides just eating, taking pictures of it and posting it on Instagram – I’ve always wanted to take it a step further and share my experience in words on blogging.

I’m not looking to be a food blogging superstar or to be as famous as The Pioneer Woman, but in five years I hope my food blog will have a domain name, redesign my blog layout, be invited as a guest to restaurants to sample and blog about them, attend more blogging conferences, and just really bring together my social media and blogging skills together. I also would love to include more recipes because I feel I don’t do that enough and I should.

Do you have a blog and what do you like to blog about?