On any given day you can probably find at least a dozen blogs being advertised and shared on your timeline. How many of those blogs do you actually click on? Now how many do you actually read through to the end?
In todayâs day and age just about anyone can start a blog but not just anyone can have a good blog. In order to have a successful blog with a regular audience and following, there are several key points to remember but todays point is being relatable. Have you ever read something and three lines in rolled your eyes and said, âThis is ridiculousâ and closed the tab? Why was that? Probably because whoever wrote it wrote the blog post either without actual experience on the matter or wrote it completely lopsided and bias. So itâs important to remember a few things when writing a relatable piece,
- Transparency – Nobody likes smoke and mirrors so if youâre going to write about a life experience or something thatâs happened to you, be honest. If there are key elements of the story youâre missing or canât share itâs probably best to skip writing about it because your readers will find those cheese holes in the story right away and itâll probably deter them from reading the rest of the piece and possibly anything else you post. If thereâs a life lesson that you want to share but donât want to get into the nitty-gritty then try your best to zoom in on that one aspect, why itâs important and how itâs able to stand on its own.
- Donât be bias– Even though the experience youâre sharing is yours and yours alone you need to be mindful of the fact that the way things played out for you may not be the same for everyone. In fact nobody will see the same two scenarios the same so in order to be successful blogger itâs always better to keep an open mind. Even if you feel super strongly about something try and convey it in a way that says you believe what you believe but youâre aware and respectful of other peopleâs views.
- Knowledge– When youâre writing about a current event or something thatâs going on in the world make sure you confirm your sources. Check the validity of the information against other sources and use neutral sources that people are less likely to disregard or dislike. For example donât always use the same source, use several that back up the information youâve found or have. Building an audiences trust is crucial in getting them to share your work and keep coming back to read it.
All in all people have to feel that theyâre reading something that increases their knowledge, helps them through a hard time and isnât trying to shove something down their throats. In the age of technology more and more people turn to blogs or other online forums for advice before their buy things, before they visit places and when they need advice. If you want to have a blog that pops remember your audience will be diverse so you should be too.
