This particular post of Yaya Tea is effective because, in my opinion, it was the most active with their followers. Yaya Tea did a collaboration with Room for Tea NYC Pop Up Art Room and gave a contest with the followers to win a ticket to visit the event. This post ensured active followers, spread of the word for Yaya Tea, and public advertising. In addition to that, the image itself is artsy, and gives a good look for Yaya Tea. It perceives a look where you can drink a fun and tasty beverage.