Social Media Analytics

Dear Students:

In your marketing strategic plan, your team has to describe how you will measure the success of your social media campaign. Read about these various social media analytic tools in this PC Magazine article.

Discuss with your team and figure out which one is best for your client and your particular social media campaign.

We’ll talk more about these options on Monday.

Have a wonderful Thanksgiving holiday!

This entry was posted in Uncategorized on by .

About Denise H. Sutton, PhD

Denise H. Sutton, PhD, is an Assistant Professor in the Department of Business at City Tech-CUNY. She is the author of Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (Palgrave Macmillan, 2009, 2012). An expert on advertising beauty, Sutton has lectured widely on the subject at universities and at corporations such as Unilever and Firmenich. She developed and taught courses on advertising and gender at the New School University, New York City, and lectures at the Fashion Institute of Technology—SUNY.