Author Archives: Denise H. Sutton, PhD

About Denise H. Sutton, PhD

Denise H. Sutton, PhD, is an Assistant Professor in the Department of Business at City Tech-CUNY. She is the author of Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (Palgrave Macmillan, 2009, 2012). An expert on advertising beauty, Sutton has lectured widely on the subject at universities and at corporations such as Unilever and Firmenich. She developed and taught courses on advertising and gender at the New School University, New York City, and lectures at the Fashion Institute of Technology—SUNY.

Smart Tank Competition: New Building-A105, 1pm

Dear Students,

Don’t forget that tomorrow’s class will be held in the new building (across the street from Namm), room A105, 1pm.

Make sure to bring: 1) completed peer and self-evaluation form to turn in and 2) written final project marketing plan. 

Good luck to each team. The presentation order is as follows:

1. Team Chrystie

2. Team Brooklyn

3. Team Queens

4. Team Grand

5. Team 23rd Street

Internship Opportunity

Paid internship opportunity.

The MADE (Marketing and Advertising Education) summer internship sourcing program is the first Pathways 2020 program from the ANA Educational Foundation. This program originated from the findings uncovered in the study entitled “Bridging the Talent Disconnect: Charting Pathways to Future Growth“. There was a resounding call across all key stakeholders surveyed in the study – students, academia and industry – about the need to have a robust internship experience as a critical step to future entry-level employment in the advertising and marketing industry. Founded as a partnership between the ANA Educational Foundation and the Alliance for Inclusive and Multicultural Marketing with a goal of 50% of MADE Interns placed come from a diverse background as defined by ethnicity and gender.

Student Application open: Tuesday, November 27, 2018

Let me know if you apply and need a letter of recommendation.

Memorable Digital Marketing Campaigns (assignment)

Get inspiration for your YaYa Tea marketing plan!

Read this list of memorable digital marketing campaigns. In a post, write about your favorite digital marketing campaign — it could be from this article or it could be one with which you’re  already familiar.


Write specifically about WHY it’s your favorite or WHY you think it’s particularly effective.

Comment on a classmate’s post.

*Don’t forget to bring a draft version of your group’s marketing plan to class on Monday.


Social Media Analytics

Dear Students:

In your marketing strategic plan, your team has to describe how you will measure the success of your social media campaign. Read about these various social media analytic tools in this PC Magazine article.

Discuss with your team and figure out which one is best for your client and your particular social media campaign.

We’ll talk more about these options on Monday.

Have a wonderful Thanksgiving holiday!

Juul Will Stop Selling Most E-Cigarettes Flavors…and Halt Social Media

Dear Students:

What do you think of this NYTimes article about Juul? Great timing since we just discussed this in class the other week!

We’ve covered marketing ethics and are now reading about digital marketing. Do you think Juul deliberately marketed to teens? What do you think of Juul’s claims that it will close its Facebook and Instagram sites?

Post your thoughts by November 19th and respond to at least one classmate.

YaYa’s Social Media: What Works?

cup of tea

Dear Students:

OpenLab Assignment, post is due before next class:

  • Explore YaYa’s social media (you should already be following them)
  • Grab a screen shot of what you think is the most effective post
  • Post the screenshot on OpenLab
  • Explain why the particular post you chose is effective, how does it relate to the brand?
  • Comment on a classmate’s post



Goya-YaYa Assignment

Dear Students, Please post your responses to the questions below. And make sure to respond to a classmate’s post.

Goya Foods

Goya Foods

1. What does Goya Foods do in terms of social responsibility and/or philanthropy?

2. Are there any similarities between Goya Foods and YaYa Tea (in terms of “brand”)? If so, what are they? What is the story of each brand?

3. What are your ideas for YaYa Tea with regard to philanthropy, social responsibility, and/or cause marketing projects? Any suggestions?

YaYa Owners in Class Oct. 15th

Great News!

Mindy Cheung and her husband Gary Chan will be coming to our Oct. 15th class. Please coordinate with your group members and be prepared to ask questions. This is a great opportunity to gain insight into the brand story as well as the challenges and opportunities at each YaYa Tea location.

More exciting news: The Queens location of YaYa will open at the end of October. That presents some unique opportunities for the Queens group.

Please email me with questions.

Myers & Briggs Personality Test Assignment

group of people holding sign (unsplashed)

Are you an introvert or an extrovert? Do you make to-do lists or is your approach to getting things done less structured? Insights into your personality can help you understand why you need alone time after a party or why you feel energized after socializing all night!

As a marketer, you’ll spend time trying to understand how to reach your target market, which, in part, depends on understanding why they make the decisions they make. For this assignment you will:

1. Go to website: 16Personalities and take the free personality test. Answer the questions below (2-6) in your post.

  1. What personality type are you?
  2. Were you surprised at the results of your test?
  3. Read about your personality type: What are the strengths and weaknesses of your personality type?
  4. What approach should a marketer take to get your attention and get you to buy their company’s product?
  5. Based on the test results, what type of job in marketing would be best for you? Does this align with the type of marketing job you want?
  6. Respond to at least one post on this thread

Boycott Fatigue?

Photo of Colin Kaepernick, Nike Ad

In our last class, we spoke briefly about the new Nike campaign with Colin Kaepernick, especially as it relates to the marketing environment.

For this OpenLab assignment, read People are Getting Tired of Being Told to Boycott Nike and Other Favorite Brands (Quartz), and post your response. In addition to posting your response to this article, please comment on at least one of your classmate’s post.