Shelldown Mas Rebranding

 

Shelldown Mas is an upcoming Guyanese masquerade camp
founded in January of 2019. The camp is based out of Philadelphia,
Pennsylvania to celebrate West Indian Carnivals and events. As one
of the youngest bands in the industry, we bring a fresh perspective to
the carnival experience by empathizing with our masqueraders and
treating them like family.
Our goal is to create an inclusive environment, bringing together
people of all different backgrounds, shapes, and sizes to share in the
culture of the islands and love of Carnival.

Old Logo (with typo)

New Logo

As mentioned, this is a personal family business and I am currently employed as Vice President of NY and Head Designer to the camp. Please see the identity rules below.

identity rules