The objective of this assignment was to study CitiBank as a company and come up with an idea to sell the benefits of banking and preparing for the future to young people between the ages of 18-35. My concept was encouraging young people to be entrepreneurs by #SecuringtheBag or turning their hobbies and side businesses into revenue by banking with CitiBank. This was executed through social media as an Instagram story.
Dream Job Presentation
The assignment was to put together a presentation on ourselves using our background and current experience than explain what our dream job would be in the future.
Letter to CEO
After pitching our idea of the perfect dream job, the last assignment was to write a letter to the CEO of the company of our choice explaining our experience and asking for a job opportunity. I wrote my letter to Black Entertainment Television (BET) because the company produces media that aligns with my core values and I’d like to find ways to better reach their audience.