Product/Service: What, in a sentence, does this company do/sell?
Answer: They offer a technology platform where people can buy stock in their favorite brands by invest as little as $10 and pay no fees to trade or sell.
Founder/Co-Founders: Who founded the company? Are they still involved in day to day operations?
Answer: I cannot find any in information the founder of this incredible company, however, I do know that Mr. Barry Schneider is the Chairman, President, and CEO.
Office/Headquarters: Where is the company located? Do they have a single headquarters, or do they have locations throughout the country/world?
Answer: The headquarter of this company is located at 150 California Street San Francisco, CA 94111. As a new company they only have one headquarter.
Method of Making Money: How does your company make money? Through advertising, subscribers, royalties, affiliate purchases, lead generation, selling data, or freemium payment models?
Answer: Loyal3 has a unique business model. Rather than charge fees to users, they perform services for companies, and charge them for those services. Like helping raise capital, lower costs of individual shareholders and increase brand engagement.
Target Customers: Who are the target customers for this company?
Answer: They target regular people with or without trading experience in the United States.
How many current users/customers, etc.: How many customers do they currently have?
Answer: They do not provide any data about how many current users/customers that are using their service.
How does the company advertise its product/services?
Answer: Advertise their product they use social media site like Facebook and twitter. The company also advertise on their website. They featured on Bloomberg TV, CNBC, Fox Business, Nerd Wallet, The New York Time, Wallet Street Journal, and Business Time. Those type of appearance give them a huge exposure to the public.
Competitors/Competitive Advantage: What companies offer services/products that compete with your chosen company? What sets your chosen company apart from its competitors?
Answer: they are competing against company like Charles Schwab, TD Ameritrade and E*TRADE. What sets them apart is that they don’t charge the investor any fee to sell or buy shares in company. They also give regular investor the opportunity to participate in IPO, the other competitors does offer this service. What makes it even more interesting is that IPO is still reserve for people with a large amount of money and influence in the business world but they manage to give this service to people with limited income like myself free of charge.
Works Cited: You must document all the websites and articles you use to find the above information. Simply include a list of websites at the end of the blog post.
http://www.glassdoor.com/Overview/Working-at-LOYAL3-EI_IE408109.11,17.htm
https://www.loyal3.com/about-loyal3.html#contact
http://www.nerdwallet.com/blog/investing/loyal3-review/
http://www.nasdaq.com/investing/online-brokers/loyal3.aspx
http://venturebeat.com/2013/05/23/loyal3-raises-18m-to-make-buying-stock-as-easy-as-a-facebook-like/
