Founder/Co-Founders: Their founders are Richard Smullen, Josh Feuer. Their current CEO is Mark Yackanich.
Office/Headquarters: Their headquarters is located at 49 West 27th Street, Mezzanine West, New York City, NY. They have offices in LA, Detroit, San Francisco, Chicago
Investors: SamStella, Ocean Group, Crown Predator Holdings, Blue Chip Venture Company, Demarest
Products/Services: Outstream video ad product that uses an extensive data layer to decide when exactly to serve and how to do so.
Method of Making Money: Selling video advertising on websites that do not have video ads of their own.
Revenue: There was no records on file for total revenue earned in 2014
Target Customers: Their target customers are online advertisers, and publishers with no video content (article or photo gallery sites) on their websites so they can not take advantage of video advertising dollars.
How many current users/customers, etc: No available listing of how many users / customers they currently have.
How does the company advertise its product/services? I did not see any advertising for them as far as I can find. Only press releases.
Competitors/Competitive Advantage: Their major competitors would be Ebuzzing and Teads. Their competitive advantage is that they choose when to display the ad using a deep layer of data targeting.
Works Cited:
http://www.xaxis.com/news/view/holiday-video-shortage-will-spur-out-stream-video-ads
http://techcrunch.com/2014/04/10/genesis-media-series-b/
https://www.crunchbase.com/organization/genesis-media-llc
http://www.digital.nyc/startups/genesis-media-1
http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=143679556
