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Use typography to celebrate a community

Communities have traditionally been defined by geographical borders, but the way we identify community is ever changing. There is a whole host of different types of communities out there. These generally fit under five different headings: interest, action, place, practice and circumstance. Language is often strongly ingrained in the nature of a community from the language we speak to how and where we communicate. How could this translate across to typography becoming an identifier for community as well?

Learning Outcomes

  • Create value with demographic research.
  • Understanding the need for clear messaging with specificity to target audience.
  • Expressing Cultural, Social & Community values through design.


Create a typography-led integrated graphic design campaign that:

  1. uses type to celebrate a community of your choice (maybe your own?) and showcase what makes it unique
  2. explores communities beyond the usual expectations. Such as online communities, those with shared interests, groups trying to bring about change or even communities brought together by circumstance. It’s up to you.

Due Date(s)

  • Class 1:  Present Research & strategy
  • Class 2: Start work on Sketches & brainstorm creative strategy 
  • Class  3: Present sketches to rest of the class. Bring Printouts or Sketches to pin up. Work on Sketches – revision
  • Class 4: In-class work session. One-on-one team meetings to discuss strategy and ideas for campaign. Bring Design References to class. 
  • Class 5-6: Campaign design and revisions. Bring work in progress to class 
  • Class 7: Final presentation


  • Who are we talking to?
    Those within your chosen community. Those who might not know about your community but want to become a part of it. Or even those who simply have no idea that the community exists.
  • How to identify uniqueness
    You’ll need to do your research and be inquisitive. This isn’t about enforcing stereotypes or making assumptions. Explore a fully rounded view of what makes your community different and have a solid understanding as to why.
  • How to celebrate community The community you choose should have a positive message. It mustn’t alienate or degrade other communities.
  • How to find inspiration
    Your inspiration can come from anywhere; you just need to sell it. So why look at obvious sources? Consider the typography in the heritage of your community. Or maybe look at things within it that provide stimulation and symbolism?

Show how your output is relevant to your community alongside your execution. Whatever applications you choose, type must be the major creative expression.

Additional Links and Resources

Make edits to project brief here


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