Class 1: Day & Date

  • Meeting Info: Add online details or in-person location
  • Topic: Introduction, review class syllabus, etc.
  • Activities: Assignment brings 6 magazine ads to the next class. Evaluate the concept & design of the 6 ads.
  • Due Dates: due Class 2

Class 2: Day & Date

  • Meeting Info: Add online details or in-person location
  • Lecture Topic: Introduce the evaluation criteria, target market and show award winning campaign examples. Students take that info and rate ads on a scale of bad, mediocre or great. Discussion and analysis is the objective.
  • Activities: Bring 6 more ads next class that reflects the concepts we discussed for next class.
  • Due Dates: Add due dates, as relevant

Class 3: Day & Date

  • Meeting Info: Add online details or in-person location
  • Topic: Students choose ads with the prior lecture in mind and conduct the discussion with greater scrutiny. Rate ads and discuss. Discussion and analysis is the objective.
  • Activities: Read Ch 3 on Concepting & Verbalization. First campaign assigned.
  • Due Dates: Add due dates, as relevant

Class 4: Day & Date

  • Meeting Info: Add online details or in-person location
  • Topic: We develop a list of possible targets, product messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 3
  • Activities: Add assignments, activities
  • Due Dates: Add due dates, as relevant

Class 5: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: First Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy
  • Activities:¬†Read Ch 4 Refining the Ideas through writing. Second campaign assigned.
  • Due Dates:¬†Add due dates, as relevant

Class 6: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 4
  • Activities:¬†Add assignments, activities
  • Due Dates:¬†Add due dates, as relevant

Class 7: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Second Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy
  • Activities:¬†Add assignments, activities
  • Due Dates:¬†Add due dates, as relevant

Class 8: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign suggestions
  • Activities:¬†Add assignments, activities
  • Due Dates:¬†Add due dates, as relevant

Class 9: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Second Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy
  • Activities:¬†Fourth campaign & partners assigned. Read Ch 5 TV commercials.
  • Due Dates:¬†Add due dates, as relevant

Class 10: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions.
  • Activities:¬†DEADLINE First Ad Campaign Presentations
  • Due Dates:¬†Add due dates, as relevant

Class 11: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Fourth Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities:¬†Fifth campaign assigned (1st‚Äč team solution).
    Read Ch 5 TV commercials.
  • Due Dates:¬†Add due dates, as relevant

Class 12: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 5
  • Activities:¬†Add assignments, activities
  • Due Dates:¬†Add due dates, as relevant

Class 13: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Fifth Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities:¬†Sixth campaign assigned (2nd team solution). MidTermDue Dates:¬†Add due dates, as relevant

Class 14: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions.
  • Activities:¬†Add assignments, activities
  • Due Dates:¬†Add due dates, as relevant

Class 15: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Sixth Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities:¬†Seventh campaign assigned (3rd‚Äč team solution). Read Ch 8 Integrated Ideas
  • Due Dates:¬†Add due dates, as relevant

Class 16: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 8
  • Activities:¬†DEADLINE Second Ad Campaign Presentations
  • Due Dates:¬†Add due dates, as relevant

Class 17: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Seventh Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities:¬†Add assignments, activities
  • Due Dates:¬†Add due dates, as relevant

Class 18: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions.
  • Activities:¬†Add assignments, activities
  • Due Dates:¬†Add due dates, as relevant

Class 19: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Eighth Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities:¬†Ninth campaign assigned (5th‚Äč team solution). Read Ch 11 Presentation
  • Due Dates:¬†Add due dates, as relevant

Class 20: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: We develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 11
  • Activities:¬†Eighth campaign assigned (4th‚Äč team solution).
  • Due Dates:¬†Add due dates, as relevant

Class 21: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: Ninth Campaign due. We use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities:¬†Bring all concepts next class for second round of development
  • Due Dates:¬†Add due dates, as relevant

Class 22: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:¬†
  • Due Dates:¬†Add due dates, as relevant

Class 23: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:¬†
  • Due Dates:¬†Add due dates, as relevant

Class 24: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:¬†Eighth campaign assigned (4th‚Äč team solution).
  • Due Dates:¬†Add due dates, as relevant

Class 25: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:¬†
  • Due Dates:¬†Add due dates, as relevant

Class 26: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:¬†
  • Due Dates:¬†Add due dates, as relevant

Class 27: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS.Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:
  • Due Dates:¬†Add due dates, as relevant

Class 28: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:¬†Eighth campaign assigned (4th‚Äč team solution).
  • Due Dates:¬†Add due dates, as relevant

Class 29: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams
  • Activities:¬†
  • Due Dates:¬†Add due dates, as relevant

Class 30: Day & Date

  • Meeting Info:¬†Add online details or in-person location
  • Topic: FINAL PRESENTATION
  • Activities:¬†Eighth campaign assigned (4th‚Äč team solution).
  • Due Dates:¬†Add due dates, as relevant
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