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Welcome to the Creative Team

Functioning as process driven communication studio, this class will focus on a hands-on approach to strategic ideation for effectively solving communication and marketing problems. We will work with real world brands & social issues to resolve communication objectives from a marketing and branded communication stand point. We will explore various creative thinking & brainstorming techniques working together as art director & copywriter teams.


Attendance is taken and is important to success in this class. Both absences and arrival more than 15 minutes after the start of class will be marked. If excessive, the instructor will alert the student that he or she may be in danger of not meeting the course objectives and participation expectations, which could lead to a lower grade.

Academic Integrity:

Students and all others who work with information, ideas, texts, images, music, inventions, and other intellectual property owe their audience and sources accuracy and honesty in using, crediting, and citing sources. As a community of intellectual and professional workers, the College recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited in The City University of New York and at New York City College of Technology and is punishable by penalties, including failing grades, suspension, and expulsion.