Denise H. Sutton, PhD’s Profile
Marketing, Advertising, Fashion, Publishing, Culture Industries, Gender
Denise H. Sutton, PhD, is an Assistant Professor in the Department of Business at City Tech-CUNY. She is the author of Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (Palgrave Macmillan, 2009, 2012). An expert on advertising beauty, Sutton has lectured widely on the subject at universities and at corporations such as Unilever and Firmenich. She developed and taught courses on advertising and gender at the New School University, New York City, and is an adjunct Associate Professor at the Fashion Institute of Technology—SUNY. Sutton is a 2020 Fulbright Scholarship recipient.
My Courses
Essentials of Marketing, Fall 2018
The course is an introductory survey of today’s fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, and other digital media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.
My Projects
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Interdisciplinary Studies Committee
Spring 2024 meetings February 15 March 21 April 15 (Monday) May 6 (Monday)
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Recent Activity
Denise H. Sutton, PhD's profile was updated
Denise H. Sutton, PhD wrote a new blog post Fashion Designer Allan Virgo Visits City Tech Fashion Class in the group Business and Technology of Fashion
