RAB Source Entry #2 -Amadou

RAB Source entry #2

MLA Citation

Greif, Andrew. “How the NBA Adapted to Change during the COVID-19 Pandemic.” Los Angeles Times, Los Angeles Times, 11 Mar. 2021, https://www.latimes.com/sports/story/2021-03-11/nba-changes-covid-19-pandemic-year-later. 

Summary

 In this article the author gives us various ways the NBA was impacted by Covid and adapted to the pandemic. When players are doing interviews now for the media they would have to talk through a zoom call rather than face to face. According to the Golden State Warriors Chief Executive and President, NBA team executives and other employees have been forced to collaborate and work remotely instead of meeting in an office environment, which has not been as effective. However, he concedes that this situation has not been entirely bad, that there have been some positive attributes. For example, the senior team has become a closer group due to the many hours spent working online. The cancelation of the NBA season caught league executives and players off-guard. Due to this national and local broadcasters and their crews lost jobs. Broadcasters were required to announce games remotely and were confined to their hotel rooms for days. Also the biggest portion of the NBA revenue comes from the fans. Now that fans aren’t allowed until the health authorities deem it’s safe enough the NBA lost 40% of their revenue from the fans. The NBA has fallen $1.5 billion in 2020.

Part 3A Reflection

I would advise this article to those who follow the NBA and anybody who wants to find out how jobs that require fans were affected due to the Covid Pandemic. I enjoyed this article because a lot of the questions I had on the ways the NBA was affected were answered. The NBA is an entertainment business and most of their money comes from people who enjoy viewing and watching the NBA. Because of this the NBA had to do a lot of strategizing on how they can keep prospering as a great entertainment business. I am able to realize that the viewers and fans outside the NBA staff and players are very important to the NBA’s success. Whether It’s media people or ticket buyers, the NBA needs both of them to continue succeeding.

Part 3B Rhetorical analysis

This article is written by Andrew Greif, a writer for the Los Angeles Times who covers the NBA and the Clippers. Andrew is always up to date with the NBA and gives accurate information. The intended audience for this is NBA fans and the purpose of the article is to show the readers how the NBA adjusted to the Covid Pandemic and the effects of it. The Los Angeles Times is a respected source and is the largest metropolitan daily newspaper in the country.

Part 4 Notable quotes

“When teams hit the road, it’s become standard for television and radio play-by-play announcers and their analysts to call games remotely and for players to stay largely confined to their hotels” (Greif, paragraph 23)

“ work our way through that and how much direct access, face-to-face access, that media people have with our teams, whether that’s practice or postgame news conferences. There’s good and bad in that, I think.”(Welts, paragraph 26)

“The normal media access policy benefits everyone: the league, its teams, its players and, most of all, the fans whose passion fuels the league’s business model.”(Robbins, paragraph 27)