Book Title: “Hey, Whipple, Squeeze This!: The Classic Guide to Creating Great Ads”
Author: Luke Sullivan
Chapter 5: Media Basics
In Chapter 5, the author delves into the fundamentals of
Category: Assignments (Instructions)
Final Assignment: Team Integrated Campaign
Overview: In this assignment, students will work in teams to develop a comprehensive integrated 360° advertising campaign for a client of their choice assigned during class. The campaign will incorporate
… ContinueHow to Have Success in Early Career: Communications and Behavioral Standards of Corporate LifeĀ Ā Hosted By The City Tutors & Colin Powell School (CCNY)
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Assignment 1 (Part G) Integrated Advertising Campaign Ideas
Objective: The objective of this assignment is to challenge students to develop integrated advertising campaign ideas based on an original print advertisement and Out-of-Home (OOH) media. Students will apply their
… ContinueReading Assignment 3: Chapters 3 and 4
Objective: The objective of this assignment is to delve into Chapters 3 and 4 of “Hey, Whipple, Squeeze This!” by Luke Sullivan, focusing on understanding the importance of research and
… ContinueAssignment 1 (Part F) Turning your Print ad into a Integrated Advertising Campaign + Presentation
This assignment challenges you to elevate traditional print advertisements by integrating immersive 360° elements into your campaign strategy. You will explore the dynamic synergy between static print media and interactive
… ContinueThe Sophomore Review
OVERVIEW
The Sophomore Review (TSR) is a crucial component of your Communication Design II (COMD 2400) course, designed to assess your progress in the program and provide valuable insights
… ContinueAssignment 1 (Part E) Print Ad Design Round 1
Overview: The Print Ad Design Round 1 assignment is designed to challenge you to apply your knowledge of graphic design principles and techniques to create compelling and effective print advertisements.
… ContinueAssignment 1 (Part D) Print Ad Headline Exercise Ā
Objective: The Headline Writing Exercise aims to develop copywriting skills in creating effective and attention-grabbing headlines for various types of content. Students will explore five different headline types and generate
… ContinueReading Assignment 2: Chapters 2 and 3
After completing the reading, students will reflect and analyze the main ideas and themes discussed in Chapters 2 and 3 of Hey Whipple Squeeze. They should consider how these concepts
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