Objective: The objective of this assignment is to challenge students to develop integrated advertising campaign ideas based on an original print advertisement and Out-of-Home (OOH) media. Students will apply their understanding of advertising principles, creative strategy, and media planning to create cohesive campaigns that leverage both print and OOH platforms effectively.
- Based on the your existing design of print ad and OOH of (Assignment 1 Part E) develop five integrated advertising campaign ideas that incorporate the original print ad and OOH media.
- Each idea should have a cohesive theme, consistent messaging, and strategic alignment with the brand’s objectives.
- Explore innovative ways to engage consumers and create memorable experiences through the integrated campaign.
1. Share your Campaign Ideas:
- Leave your five integrated campaign ideas in the comments.
- Ideas should include detailed explanations of the creative concepts, strategic rationale, and execution plans for both print and OOH components. (200 – 300 words max for each idea)
2. Evaluation and Reflection:
- Following sharing of idea, we will have a peer review session where students provide constructive feedback on each other’s campaign ideas.
- Students will reflect on the strengths and weaknesses of their own campaign ideas and consider how they could further refine their approaches.
3. Assessment Criteria:
- Creativity and originality of integrated campaign ideas.
- Alignment with brand objectives and target audience preferences.
- Clarity and effectiveness of communication in the presentation.
- Depth of strategic thinking and consideration of media placement for print and OOH components.
- Overall coherence and feasibility of the proposed campaigns.
Due Monday 4/1
https://docs.google.com/document/d/10IKnde5zfCnXS7nANfqTtkNJQllsfUCBfla2uGZjvl4/edit?usp=sharing
Pop-up Event:
Meet other people also doing the Adventure Challenge Solo Edition book. Meet the founders of the Adventure Challenge book. Build community and share their adventure stories/experiences from doing the Adventure Challenge. Attendees will receive goodie bags of cool merchandise.
Quiz:
Interactive website quiz to reveal what type of adventurer you are and a list of adventure challenges to be completed under that type. Connect with other people who also fall under that type and encourage them to join that “type of adventurer” FB group.
Instagram post:
Instagram post for one week, every month (each month has a theme) revealing a word in the form of a scratch off. With that word, followers come up with their own unique adventure to do surrounding that word. Followers are encouraged to post their unique challenge before the deadline (before that week is over) and the follower with the most unique adventure completed will win an Adventure Challenge polaroid camera.
App:
Adventure Challenge Solo Edition app for even more adventure challenges beyond the book (if users have already finished the book/challenges not in the book). Users can enter their zip code and choose to join groups in their area also doing the solo adventure challenge and who want to complete a list of adventures together instead (to build in person community).
Monthly e-newsletter:
Hear from the founders share their adventure goal for the month and challenge others who may want to do it as well. List of ideas for adventures for the month. An inspiring customer story of completing the adventure challenge solo edition book and how it has transformed their life.
1. Moon Man Instagram/Snapchat Filter – Astronaut concept would pop up with the galaxy behind as a background and to start up the super powers you just have to make a fist within the filter and you will start to glow and the astronaut suit will change into a different color.
2. Moon Man Demo Play at Gamestop – Gamestop will have a booth for Xbox. Console being played on for the Moon Man Demo is the Xbox Series X. Customers can play/test out the game and see their responses to the game so far before release/buying.
3. Moon Man Scavenger Hunt in Manhattan – On any social media platform there will be Ads posted to show where in the city of New York they are posted whether its 42nd st. or even 34 st. and each Ad on the billboard you spot will be a a clue around that specific area like a scavenger hunt, after finding it go to the next one until all clues are found to get a prize in the end. (Locations given on Social Media once a day for the next 7 days)
4. Moon Man suit wear photo shoot – Go to a known Microsoft store that does events, they’ll have a section for Moon Man with the astronaut suit that you can try on and a photo shoot booth around it to take a picture in. A projector will also be in the booth making the background look like you’re in space when taking the picture. You can then either print the picture in any way you want and or even email the picture to yourself to save into your phone.
5. Moon Man exclusive – Xbox live members will get a free code in their Xbox messages. Once you redeem this code you can be rewarded a Moon Man t-shirt and delivered to you with no purchase as well as an exclusive code inside the t-shirt to a pre alpha beta to play the game for 1 hour.
Youthforia Campaign Ideas
Intergrated Advertising Campaign Ideas
Mini Dance Concerts, 3 Consecutive Fridays 5-6 pm June
Tee shirts give away. (First 100 at first event)
Beenie hats give away. (First 100 at second event)
Three consecutive promotional events at Byrant Park sponsored by Capezio.
1st week: Capezio Sponsored Mini Ballet Dance Performance with Large Projector Screens
2nd week: Capezio Sponsored Mini Contemporary Dance Performance with Large Projector Screens
3rd week: Watch a Capezio Sponsored Fashion Shoot featuring Capezio Dancewear, Large Projector Screens, Techno Music, and fun.
All Capezio event will be performed on the main stage at Bryant Park. Large screens and OHH will be arranged strategically on the grounds. Additional security will be provided.