Marcia’s Profile

Student
Active 1 month, 3 weeks ago
Marcia
Display Name
Marcia
Major Program of Study
Communication Design
Pronouns
She
Academic interests

Information Design, UX

My Courses

COMD 2400 SPRING 2024

COMD 2400 SPRING 2024

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

COMD1127 Type & Media, Fall 2022

COMD1127 Type & Media, Fall 2022

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

COMD3562 E093 UX & UI Design, Spring 2024

COMD3562 E093 UX & UI Design, Spring 2024

User Experience (UX) Design is an essential component in developing websites, applications, and any other type of product intended to be used by people. This course examines the leading concepts of user—centered design through readings, discussions and assignments. Practical concerns include evaluation of technology needed to create or maintain websites; and exploration of a step-by-step process for creating products using flow charts, wireframes and prototypes. Students will also gain an understanding of issues surrounding usability on the Web, knowledge management and Web strategy.

COMD1112, OL 08, Digital Media Foundations, Bauer, Spring2022

COMD1112, OL 08, Digital Media Foundations, Bauer, Spring2022

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

COMD2300 Communication Design 1 FA2023

COMD2300 Communication Design 1 FA2023

This is a foundation course in advertising and graphic design. 3 credits: 6 hrs (1 class 5 lab hrs). Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330 This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

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