COMD 2400 SPRING 2024

active 1 month, 4 weeks ago

This Course is OPEN.

Professor(s)

Amera-Rime Lulu

Department

Communication Design

Course Code

COMD 2400

Semester / Year

Spring 2024

Course Description

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

Acknowledgements

This course was created by: Amera-Rime Lulu

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