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This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its’ target audience and marketing objectives. Students learn the importance of conceptual thinking, professional execution and presentation of their ideas. Students may work in teams on the concept, design and development process.

This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its’ target audience and marketing objectives. Students learn the importance of conceptual thinking, professional execution and presentation of their ideas. Students may work in teams on the concept, design and development process.

This course is an introduction to the basic components and practices of pre-production, production and post production methodologies for content creation in commercial video and film. Students will learn the basics of all stages of production for content creation. The course will explore modes of communication such as commercials, public service announcements, fictive works, documentary and journalism. Students will analyze the fundamental principles of film and television communications with emphasis on examining the interaction of design and technology. Post-Production exercises with software such as Adobe Premiere and Adobe After Effects will be an integral part of the course. These assignments demonstrate proficiency in pre-production and production of content for film and video.   This digital filmmaking class introduces the basic components and practices of pre-production and production for content creation in commercial video. Students script, storyboard, light, shoot, and edit short videos including interviews, commercials, narratives, and public service announcements in order to convey ideas to a target audience.

This course is an introduction to the basic components and practices of pre-production, production and post production methodologies for content creation in commercial video and film. Students will learn the basics of all stages of production for content creation. The course will explore modes of communication such as commercials, public service announcements, fictive works, documentary and journalism. Students will analyze the fundamental principles of film and television communications with emphasis on examining the interaction of design and technology. Post-Production exercises with software such as Adobe Premiere and Adobe After Effects will be an integral part of the course. These assignments demonstrate proficiency in pre-production and production of content for film and video.   This digital filmmaking class introduces the basic components and practices of pre-production and production for content creation in commercial video. Students script, storyboard, light, shoot, and edit short videos including interviews, commercials, narratives, and public service announcements in order to convey ideas to a target audience.

This basic design and color theory course explores graphic communication through practice, art history and by exposure to the elements and principles of design, as well as the design process, including idea development through final execution. Students develop skills in two-dimensional design, color mixing, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

This basic design and color theory course explores graphic communication through practice, art history and by exposure to the elements and principles of design, as well as the design process, including idea development through final execution. Students develop skills in two-dimensional design, color mixing, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site. Lectures will provide students with a historical perspective of the graphic communications field as well as discussing current practices and future trends.

This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site. Lectures will provide students with a historical perspective of the graphic communications field as well as discussing current practices and future trends.