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Internship in Communication Design (Online Asynchronous Summer Intensive) (BFA degree) Assignment to fieldwork/study situations of approximately 25+ hours per week at an internship site approved by the department Internship Coordinator: an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or media production company. Each student keeps a blog/journal to be shared in group seminars. Supervision is by faculty and by the supervisor at the internship site. Internships may be undertaken during the spring, summer and fall semesters. Prerequisites: COMD 3701 or COMD 4701 or department approval. 2 class hours, 120 field hours/semester, 3 credits Students will be required to keep a journal of their internship in the form of a blog using Open Lab. A portion of the class will be devoted to presenting and sharing experiences with classmates.

Internship in Communication Design (Online Asynchronous Summer Intensive) (BFA degree) Assignment to fieldwork/study situations of approximately 25+ hours per week at an internship site approved by the department Internship Coordinator: an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or media production company. Each student keeps a blog/journal to be shared in group seminars. Supervision is by faculty and by the supervisor at the internship site. Internships may be undertaken during the spring, summer and fall semesters. Prerequisites: COMD 3701 or COMD 4701 or department approval. 2 class hours, 120 field hours/semester, 3 credits Students will be required to keep a journal of their internship in the form of a blog using Open Lab. A portion of the class will be devoted to presenting and sharing experiences with classmates.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

Independently, students engage in research, conceptualization, and the development of a comprehensive project spanning multiple media platforms. This project employs design thinking to tackle a modern-day concern.

Independently, students engage in research, conceptualization, and the development of a comprehensive project spanning multiple media platforms. This project employs design thinking to tackle a modern-day concern.

In this course you will learn how to develop Internet content and effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Online (Social Media) Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

In this course you will learn how to develop Internet content and effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Online (Social Media) Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

2 cl hrs, 2 lab hrs Explores design and type sensibilities, challenging students to strengthen their creative and visual aesthetics. With emphasis on sensitivity to type, exercises integrate type within a variety of different mediums including page layouts as well as kinetic design. Prerequisite: COMD 1257

2 cl hrs, 2 lab hrs Explores design and type sensibilities, challenging students to strengthen their creative and visual aesthetics. With emphasis on sensitivity to type, exercises integrate type within a variety of different mediums including page layouts as well as kinetic design. Prerequisite: COMD 1257