Meikle & Young in their article “Media Convergence” depicted the different ways of media convergence in format of combination of content, computing and communication in our Everyday life.

Forms of I Tunes, I Phones, Androids are examples of typical media convergence which represent two faces … many faces- for one coin!

In the beginning, the basic purpose of Digital Media was for specific reason, soon it has been manipulated to multiple alternatives according to societies’ needs and wants.

Since we are now able to do many tasks at one time …. imagine that we can make our phone calls while we browse web sites, watch videos, and comment in Facebook , I feel that we are about to deal with the “customization” dilemma and find practical solution for it.