Communication Design Theory

From what read about Jan Tshichold and his idea about how to make a great design using typography. For example, in article it states “The function of printed text is communication, emphasis (word value), and the logical sequence of the contents.” I believe that what he trying to say that to express the idea it has to make sense so the people can understand what the idea is. After all, it has to give one message because if people think something else that means the message didn’t make sense and could cause issue. Not only that he talk about how that sometimes the old ideas need to replace with new ideas to make a better design. The reason why is that art is like this because if doesn’t follow today time it needs to change to follow. After all, Jan Tshicold idea of a good design that it needs to communicated with people and if doesn’t make a new design that actually help to communicate.

According to Karl Gerstner work and idea about programs that it has be done very organized. In the article it states that “But it is precisely in drawing up the scheme, in striving for perfection, that the work really lies.” From what I read he trying to say that similar to art and that to programing it needs to be organized. Not only that he talks about the box where it shows four ideas but it also tell the steps on how to make it work. With this it can help be organized with work that help to created a great design. Also, that he talks about comparing to a program and a grid that it can help to be organized but he also stated that something it could be difficult to process it together. Karl Gerstner idea of a good designs that to very organized and try something because sometimes it can help or be difficult but that is the process in making a great design.

Lastly Josef Muller-Brockmann also talks about grids but he goes more in depth how it can help created a good design. When he talks about the grid he stated, “… the designer’s work should have the clearly intelligible, objective, functional, and aesthetic quality of mathematical thinking.” He goes in depth saying that the grid should follow all this steps so the grid can help in making a great design. Not only that in the end of the article he gives out six ideas that how the system works but helps gives idea how it can help. Josef talks more of the grid but gives more detail how the grid will help make a great design.

From the reading of Tschichold, Gerstner, and Müller-Brockmann, I learned that a good layout design constitutes a creative, appealing, and user interface aspects. It occurs that a design of a layout can be asymmetrical or symmetrical according to the purpose outlined for its use. Also, a designer should have intelligent in expressing a message most shortly and efficiently, functional, objective, and aesthetic quality (Müller-Brockmann 63). I understand the emphasis and scaling makes the layout design to hold the subject of interest to be communicated, such as placing in large icon than others.

Moreover, I gained the knowledge that the balance of the grid is essential in the page as it juggles different element in finding the harmony in their design. According to Gerstner, “the typography grid is a system that is used to regulate the composition and proportionality of pictures with tables to accommodate” the desired designs (61). Thus, I noticed that white space or negative space is an element that gives the eye the path through the designed layout. Therefore, my aspect of this design provides a balance on the positive and negative space to emerge initially.

Finally, I agree with Tschichold that each part of a text is in relation to other sections in a layout through a logical and definite connection of value and emphasis that is predetermined by content (37). Hence, it is the work of the designer or typographer to choose the expression such that the size and contour of the pictures would match perfectly with the weight and colors used. I feel that the asymmetry liveliness expression is a symbol of an evolving form of movement taking place to the diversity of unlimited variation in typography. Therefore, a layout should have the power to create a high expression to the audience, but it should be modified to fit the intended audience.

 

 

 

 

From all of the reading, I can see defining the aesthetics and ideas form Walter Gropius, László Moholy-Nagy, and Herbert Bayer. The key elements lacking in the art of the past are productive forces, Herbert Bayer pointed out “the manual skill and approach of the craftsman were seen to be inevitably replaced by mechanical techniques. ” which mean previous artwork was limit form hand made. Right now, we can print that artwork simply.
The necessary for making art in the future is creativity and adaptability because people live in modern society, there is tons of information bombing your mind every day, you ou have to adapt to it and basic on those information to Go beyond these creations to making art. Herbert Bayer also says “the aesthetic restraint that limits the development of the book must finally be overcome, and new ideas must logically be deduced from the function of typography and its carriers.” which means we have to improve our ability to accept new things.
Walter Gropius believed that these schools were too conventional and never let the designer experience true design. The school has the responsibility to teach students how to express themselves individually. the step to be a successful designer is to create the art of your style.
The form, the rendering, is constructed out of the optical and associative relationships: into a visual, associative, conceptual, synthetic continuity: into the typophoto as an unambiguous rendering in an optically valid form. The typophoto governs the new tempo of the new visual literature. So, the visual impact will be one of the most important artistic ways in the future.

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There are many things that artists have thought the past lacked and what the future holds. In olden times, the artists and designers did the vast majority of their work by hand. As many of these authors discuss, the invention of mechanical machinery aided them in their day which was not done before. Herbert Bayer felt that this trend of newfound machinery will consume the future of design and the vast majority of designers would be using it in mass supply. He figured that most books would become microfilm, and we would form a much simpler communication electronically that made reading less important. In a sense, he was right as today we have the digital age where we talk through electronic devices using simplistic emojis and short hand to speak to each other.
Laslo Baggy also felt the same way about technology of the future, that the majority of designers will rely on a trend of technological advancements. In this case, that advancement is typo photography which he believed would be that the future would utilize without end.

As for what an academy should teach designers, Walter Gropius felt that these schools were too conventional and never let the designer experience true design. He felt that schools were taught to be about boring paper work, and something like design requires an inner touch and expression that can only come out if inspired rather than as an assignment. To this extent, I agree that something as visual and creative as design should not be seen as boring, mundane work. Today, we still have some assignments here and there that are more straightforward I’ll say, but we do have a lot more freedom in our assignments than perhaps the designers of the past.

The key elements lacking in the art of the past is the freedom to express art in unconventional ways. Artists of the past were too consumed with following the rules of that the ones before them set. Because of this art became to rigid fixed on an objective view on art. Also because of the language barrier, art from different countries couldn’t be expressed well to the common masses that didn’t indulge themselves in foregin art. This excluded people except for the ones in the higher echelon of critics for those certain types of art.

What is necessary for future art is the ability to express what one is trying to get across but to not fall into exclusivity. There needs to be a universal connection. Because of communication becoming more international, art cannot just be catered to one area or group. Also, another necessity, would be to take what the past had built up and mold into your own. Meaning craft your new ideas while still grounding yourself in the inventions of the older generations. This will create a balance in art. It will mix the previous notion of purity, giving it structure and promote forward thinking.

The academy should teach the students how to work on I believe that the academy should teach artists the value of making art universal. This will lead to a system that makes use of different cultures and provides a language that all can understand through the medium of art. Today we have  something like this expressed through the internet and social websites.

In the passage written by Herbert Bayer he touches on the idea of Universal Communication. He states “for a long time to come we will accept the existence of different languages now in use. this will continue to pose barriers to communication, even after improved”. I find this statement very pretentious. I don’t believe it is as simple to say we “accept the existence” of these different languages but we more or less respect the existence of these different languages. Behind these languages carries a lot of culture and emotion. To discuss it so matter-of-factly or just as a faze in human society does not shed light on how grand these different languages are.

Though, I do agree with him on the first move towards universal communication have been made by artists and designers. What could not be solved verbally has been solved visually. The problem with language when it comes to communication, it is not universal itself. Phrases, phonetics, context, etc have all been formed into this large homogeneous mass in which just knowing the words isn’t enough. You have to be present and willing to learn. 

I personally believe that the sole purpose of art is to communicate the abstract. Abstract concepts and executions used to explain abstract ideas. It helps to send messages of the intangible, such as thoughts, feelings, emotions. Things we all possess and are hard to confuse. When someone displays an emotion, such as anger, their expression, demeanor, and attitude have already expressed that to you before words. Something that can’t always be translated by words, but by being shown.