Readings

This page lists assigned texts and other relevant articles, and provides PDFs to many key articles. Updates will be posted regularly throughout the semester.

Armstrong, Helen, ed. Graphic Design Theory: Readings from the Field. New York: Princeton Architectural Press, 2009.

*Helen Armstrong, Introduction to Graphic Design Theory: Writings from the FieldArmstrongIntro

*Rudolf Arnheim, Gestalt and Art, Journal of Aesthetics and Art Criticism, Vol. 2, No. 8, Autumn, 1943: Arnheim_GestaltandArt

*Arnold M. Barban, The Dilemma of “Integrated” Advertising, The Journal of Business, Vol. 42, No. 4, Oct. 1969: Barban_DilemmaOfIntegratedAdvertising

Barthes, Roland and Stephen Heath. Image-Music-Text. New York: Hill and Wang, 1977.

Barthes, Roland and Annette Lavers. Mythologies. New York: Hill and Wang, 1972.

*Barthes, Roland. Rhetoric of the Image, 1977: Barthes-Rhetoric-of-the-image

*Herbert Bayer, On Typography, 1967: Bayer_OnTypography

*Denise Scott Brown, Steven Izenour & Robert Venturi, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form (1972): Venturi_LasVegas

Davis, Meredith. Graphic Design in Context: Graphic Design Theory. New York: Thames & Hudson, 2012.

*Karl Gerstner, Designing Programmes, (1964): Gerstner_DesigningProgrammes

*Walter Gropius, The Theory and Organization of the Bauhaus (excerpts), 1923: Gropius_Bauhaus

*Jessica Helfand, Dematerialization of Screen Space (2001): Helfand_ScreenSpace

Jones, John Chris. Design Methods: Seeds of Human Futures. New York: Wiley-Interscience, 1970.

Kepes, György. Language of Vision. New York, Dover, 1995.

*György Kepes, Language of Vision, excerpt: Kepes_Language_of_Vision_exc

Klein, Naomi. No Logo. New York, Picador, 2000.

*Naomi Klein, No Logo, Chapter 12: Culture JammingKleinNoLogoExcCh12

*El Lissitsky, Our Book, 1926: Lissitsky_OurBook

Lupton, Ellen and J. Abbott Miller. Design Writing Research: Writing on Graphic Design. New York: Kiosk, 1996.

*Ellen Lupton, Designer as Producer, 1998: Lupton_Producer

*Lev Manovich, Import/Export, or Design Workflow and Contemporary Aesthetics, 2008: Manovich_ImportExport

*F.T. Marinetti, Manifesto of Futurism, 1909: Marinetti_Manifesto_Futurista

McLuhan, Marshall. Understanding Media: The Extensions of Man. New York: McGraw-Hill, 1964.

*Marshall McLuhan. Understanding Media, 1964 (excerpts): McLuhan_UnderstandingMedia_exc

McLuhan, Marshall, Quentin Fiore, and Jerome Agel. The Medium is the Massage. New York: Bantham Books, 1967.

Moholy-Nagy, László. Painting, Photography, Film. New York: MIT Press, 1969.

*László Moholy-Nagy, Typophoto, 1925: MoholyNagy_Typophoto

*Josef Müller-Brockmann, Grid and Design Philosophy (1981): MullerBrockmann_Grid_Des-Phil

Neurath, Otto. International Picture Language. London: Kegan Paul, Trench, Tubner & Co., 1936: Neurath_Otto_International_Picture_Language

Poyner, Rick. No More Rules: Graphic Design and Postmodernism. New Haven, Yale University Press, 2003.

*Paul Rand, Good Design is Goodwill (1987): Rand_Goodwill

*Aleksandr Rodchenko, Varvara Stepanova, Aleksai Gan. Who We Are: Manifesto of the Constructivist Group, c. 1922: RodchenkoStepanovaGan_WhoWeAre

Aleksandr Rodchenko, Slogans, 1921 (from Experiments for the Future…): RodchenkoSlogans1921

Rodchenko, Aleksandr; Lavrentiev, Alexander; Gambrell, Jamey. Aleksandr Rodchenko: Experiments for the Future, Diaries, Essays, Letters and Other Writings. New York, Museum of Modern Art, 2004.

Saussure, Ferdinand, Charles Bally, and Albert Sechehaye. Course in General Linguistics. New York: McGraw-Hill, 1966.

*Ferdinand de Saussure, Course in General Linguistics, 1916 (excerpt): Saussure_GeneralLinguistics_exc

*Jan Tschichold, The New Typography (1928): Tschichold_NewTypo

*Beatrice Warde, The Crystal Goblet, Or Why Printing Should Invisible, 1930: Warde_CrystalGoblet

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