Week 13, Session 1 (Critique)


In groups of 3-4, share each other’s Magazines. Have one student take notes on this discussion board (please include group members names):

• Discuss the difference between your experience looking at the digital versions of the Type Book and Magazine versus handling the physical product.

• What were some things that didn’t turn out how you expected? Where there any happy mistakes?

Week 13, Session 1 (OpEd)

Leave a comment about your reaction to Helvetica the movie:

Likes, dislikes?  •  Something you agree or disagree with?  •  Something that resonated with you?  •  A connection you made to another subject, person, art form?  •  Something that confused you? Something in the movie that inspired you?  •  How has your opinion about Helvetica or other typefaces changed as a result of watching this?

Week 11, Session 2 (Critique)


In groups of 4, share each other’s Type Book. Have one student take notes.

Discuss the difference between your experience with the digital book versus the physical book:

• How much of the book (in %) turned out exactly as you planned or imagined it?

• What are some examples of things that didn’t turn out how you expected (for example, size of objects, placement of things, color, neatness, readability)?

• What were some immediate changes you felt you wanted to make after it was printed?

• What are some surprises or satisfying outcomes of having the book printed?

Write the names of your group mates, and their answers to these questions in this discussion board.

Week 6, Session 1 (OpEd)

1) Read this short article on Ed Ruscha’s typography paintings and then view more of them by Google (image) searching: Ed Ruscha typography.

2) Choose a painting (reference the name and date) and comment on the affect the typography has on the meaning of the word being displayed:

• How does the word sound in your head when you read it through the filter of Ruscha’s typography?

• How does the typography enhance, conflict, or entirely deconstruct the meaning of the word for you?

Assignment 1 – Typeface in my neighborhood

I found a wide range of Typefaces in my neighborhood and diffident types of fonts styles. This shows the diversity of ideas and creativity in the way vendors choose to get their message across to the public. The styles were catchy and drew my attention immediately. These typefaces were purposely use to woo customers into the various entities and try their products or services.

I have a fresh perspective on how I look at designs and the intricate details of the typefaces used each design to convey a particular message. The designs tell a story about its users, how glamorous, how simple and how stylistic they want  the introduction of their business to be.