Peer pressure among College Students

Do you guys think that peer pressure is something that is being faced by college students? I feel like being in college is a step up the educational ladder where you have to focus on your academic success even more. It is also a time where you have less parental interference with your schedules etc.

Will it be easy for others to sway your attention away from your academics towards other things or is it easy for you ignore peer pressure and focus on your educational path?

Here is an interesting article:

http://www.empowher.com/mental-health/content/understanding-peer-pressure-college-why-fitting-can-sometimes-hurt