Topic: Self Esteem Campaign

This campaign is inspired by the Lung Cancer Alliance

My target audience are people who struggle with self esteem. People who have a negative state of mind when it comes to their looks, body image, or anything pertaining to themselves. My images will include people. The tone is very happy, confident, energetic. The approach is very literal as it will be portraying very high self confidence. My models will be 3 women & 3 men of all sizes expressing the confidence that matter how you look or what size you are, you are ecstatic about life. The lightening for the this campaign will be straight forward lighting to emphasize the beauty as a whole.

Gregory Heisler’s images are amazing because it uses a very harsh but gentle lighting style for the subject. The images that are his vibrant photos made me think and feel that the subject added the vibrance to the background. Different emotions are convey throughout each portrait. The light he uses in one particular image (right), he uses a front light, hair light and back light. Those lights plus the background make the image beautiful and amazing. The emotion on this young man’s face is priceless and is glowing.

Michael Paul Smith uses front light to covey a story within his still life pieces. In his pieces he is able to bring out the lighting of every part of his still life. Each still life has a different story but it looks like it was all done outside. Being able to bring light through a vehicle is unique and using reflectors to capture the art of still life is beautiful. I was able to see the focus of the black car and it looks like the light is hitting all sides of the car.

Anne Liebowitz uses the lighting style of rembrant to bring out Demi Moore’s facial features. The lighting style brings out the look of her body against a really dark background. Also, it looks like the features of her hair is also coming out. The use of front light is amazing as well. It is hitting every part of her body making it look natural.

Erizku uses the lighting style of short and front light. The front light is is bringing out natural features of her body and also making it easy for us to see a different lighting style that is on the flowers. We know that Beyoncè is a natural born icon but in this image she looks like an everyday woman.

The photo that I chose from Philip Lorca-Dicorsia’s series is Marilyn, 28 years old, Las Vegas, Nevada Photograph. In case for composition Philip Lorca-Dicorsia took the photograph of Marilyn and positioned the camera so the the subject is right in the middle of the gird. Also liked that everything else is out of focus and the subject is in focus cause that’s the main focus. And having another person sitting next to but a little behind and not in focus but you can clearly see him really bring the whole photograph together. Philip Lorca-Dicorsia used a front light and a back light because you can see the light in her hair and separating the subject form the background. Looks like he also used front light because the light is directly on her face, it’s very light and bright to me.

For my final project, I decided to do a campaign about first generation going to college. My target audience is usually both male and female of all ages. However, the primary target audience would be between the ages 16 and above. The reason why is because people at the age 16 is in high school. Both cuny students and my family inspired my idea. Like most cuny students, I’m the first generation in my family to be attending college. When I was in high school and was applying for college, I didn’t know who to ask. I would spend my time researching and asking questions to a teacher. I didn’t have parents or any family member that went to college. I was all on my own, now that four years have passed and my younger sister is entering college. She now knows something about how to apply, what to do,  because of me. I think it’s important to get to know this first generation, students. The version I will be using is the dark background to make models show confident. The lighting will shine in their face, might go for a split light.