I am doing an ad campaign which is a continuation of my senior project. My topic is called FEM (Female Empowerment Mentorship). This mentorship targets young women from ages 14-24 and factors in the support that is not there for them. Their community does not support their goals, school career and/or their personal lives. The meaning of community is also in the household. Some young women are not supported with a single parent household, two parent household with demanding jobs and an abusive household.
My audience are parents ages 30-50 and young women ages 14-24. The mentees will be ages 24-34. My images include people for the campaign.
My idea for the ad campaigns are:
-Incorporate harsh but gentle factors (Putting percentages of whats going on in the community and putting a face to it)
-Use each letter to show young women what the program is about
-Doing portraits of mentors and mentees and how they can benefit from one another.
Campaign Idea
Reading your proposal, it’s strikes me that your three approaches to this campaign should be:
1. Promoting the mentors-will you need some models of the right age?
2. Showing the strengths of the mentees-get several classmates to model for this.
3. Showing the two together and their interaction
You could also use your classmates as mentees and bring in some younger girls as mentees.
I do think getting the ages right will be important.
The example you posted is basic front light on a gray background. Certainly, this works for the mentors and any photos of the two together. Do you want to show the mentees as happy because they are in the program or do you want to show them as unhappy and confused before they are in the program?