For our final project, I chose ” Why a cup of coffee in the morning is good for you” and the brand that I chose is Nescafe. Nescafé is a brand of coffee made by Nestlé and it has a unique blend of Arabica and Robusta. I like this kind of coffee because is easy to make, and it has a good taste. Some of the ads that I have seen from Nescafe for me they are great, but I feel like they look almost the same. I wish to change that by taking new photos and giving them my own style.

These are some of the examples that I chose for my project:

This is the first ad and my favorite that I chose as an example. I like how they took two cups of coffee and with the beans create an owl. Animals can show the emotion of a product than having people in their ad.

The second ad is really interesting because the cup of coffee has a face. I think that the lighting is perfect for this shot because it looks like the day is starting. I wish I could try that in my project. Also, the typography is good for this shot because it doesn’t disturb the photo.

For my final ad, I chose a more creative shot that it has a lot of photoshop. It has three cups and each one show the level of your coffee. It’s almost like the first ad that I chose but they have a different concept. If I create something like this I would use animals toys.

How my audience will be people who drink coffee in the morning, I will only take photos of a cup of coffee and for a dramatic look, I will try to use beans. Also, for my shot, I will use a soft light because it shows the beginning of the day.