This both campaigns are does similar job for their consumers by providing the best places to go for people needs. On Foursquare campaigns, it has 2 persons with 3 words of them thinking to have or go to places. But on Yelp campaigns, it has 3 to 5 people showing the situations that happened and a guy holding the phone with Yelp app that shows the 5 stars places to go nearby. The tones that Foursquare has is brighter or shot on day time. But on Yelp ad it captured during nights.