Description of the brand: Bose is a one of the biggest companies specializing in audio equipment. The company was established in 1964 and it is well know for its speakers, home audio systems, noise cancelling and wireless headphones, professional audio systems and car sound systems. The target audience: everyone who can afford it. Regular headphones price is around 150$, audio systems price can get to 5000$ and up. For this project I am going to advertise wireless headphones and include the tagline “Wireless music deserves Bose”.
PSC Hearing Loss: “Hear Today, Gone Tomorrow. Turn down your music before you can’t hear it anymore.” According to WebMD hearing loss is the third most common health problem in the U.S. Now this is problem not only senior people but young as well. Age range of people struggling with hearing problem is from 18 to 45 years. Listening loud music constantly can bring the hearing loss.
Intention: Bose. Show the wireless feature, clean and minimalist design of headphones. PSC. Show the consequences from listening loud music, hearing loss.
Image ideas: For Bose using a lot of lights, positive images. Wireless = comfort = happiness. For PSC using less lights, using shadows and darkness for negative expressions. Headphones or a wire like a symbol and cause of the problem
Result: In spit of the technical challenges with the camera I am pretty satisfied with the result. It took some time to find right settings for the camera and to set up the light. For first part of the project I used positive attitude and I think the dancing pose complements my concept. I decided to use Bose logo in unusual place and I think it caches the attention well. Also, the Bose ad looks clean and it fits the general style for all company’s campaigns. For the second part of the project we set up dramatic light and I really like how headphones were used in negative way. The loop from the wire on the ear was an allegory for possible bad outcome of overusing headphones. For the body copy I used transparency tool which made it blend with the background. With the low contrast between body copy and background the image speaks first.
The image of cindy for the Bose ad captures her mid-motion with a lovely smile. It associates fun with the brand. the placement of the logo accents the motion.
The concept of using the earbuds as a sort of a noose for the ear intellectually is a great one. Visually, I am not completely convinced. I do like the choice of lighting. Broad light brings attention to the ear. Izairis looks towards the dark, towards something bleak. the emotional tone is dead on. I would suggest that the type should emphasize the title-Hear today. Gone tomorrow.