This article speaks about the Cindy and Omega article being shot in shot in a similar way women were in the 1930s but with a modern twist to it. The shot is shown as an isolated shot no background, but her hair is loose and wearing a sporty tanktop suggesting modern feminisim. I agree on the way she describes the ad. You can see how the watch is the focused through the central position it is in. The way cindy’s mouth is slightly open and her head is leaning on her arm portrays a sensual feel to the watch. I think the second paragraph to this article really discusses how photography is a big part of marketing. The person you choose to endorse your product goes hand in hand with your product. Cindy Crawford has a sucessful career in journalism and has done alot of work in charity and this transmits through the ad. Overall the commodiifcation of human emotions and relations is one of the most persuavie influences of modern advertising.