Author: Anita Giraldo (Page 2 of 3)

Hi, I'm Professor Anita Giraldo. I teach and write courses in design, photography, design theory and creative project management in the Communication Design department at the New York City College of Technology.

At City Tech, my signature project is the design, furnishing and implementation of The Pearl media study center, a $5M capital project funded by the New York State Department of Education and coordinated by the New York State City University of New York.

Before coming to City Tech, I have worked as an installation artist, designer and fine art print maker. My work has been and continues to be exhibited nationally and internationally and has received funding on the city, state, national, international private level through grants, fellowships purchase princess and residencies.

Before that I was the sole proprietor of my own commercial photography studio where I executed numerous national advertising campaigns for fashion and still life clients and consumer catalogs.

Throughout the graphic arts industry I have been manufacturing director for international art magazines and production managed consumer magazines such as "Time Out New York,Art + Auction, Saveur and many others.

All of these experiences began shortly after I finished art school with my first job as an illustrated book designer in the Studio Book division at Viking Press/Penguin Books.

Week 9 Lesson Plan (alt)

October 19, 2020 / Anita Giraldo

Lecture

Type in motion in both commercial applications and movies. Examples are shown of various applications.

Specifically: Type moves to divert the eye to what is important. With digital video it can enlarge and change color more effectively than … Read More

Week 8 Lesson Plan (alt)

October 12, 2020 / Anita Giraldo

Lecture

For Type in Motion. Motion as a series of time-specific events

Specifically: Motion is the illusion of sequential images. The more images, the smoother the motion. The shorter the duration of the image OR the greater the number … Read More

Week 8 Lesson Plan

October 12, 2020 / Anita Giraldo

Lecture

Type on the third dimension. Type on a box: samples of type on a cube–experimental and practical applications.

Specifically: Typography on boxes (packaging) or in the three dimensions (signage)

Technical

Redraw the template using illustration software on a

Week 7 Lesson Plan

October 5, 2020 / Anita Giraldo

Lecture

Further development of hand-lettering aesthetics and techniques AND how to find a dream job: reading job postings specifically for entry level designers.

Specifically: Guest speaker/demonstration of hand lettering.