Each week you will need to respond to two questions posted. Your response should be a minimum of 300 words for both questions. You should also include at least one response to your fellow students. The responses are a requirement for participation part of your grade.
Question 01 –
You need to create a logo which will be used in various applications for a client. What application Illustrator or Photoshop would you choose?
Question 02 –
Why would you make that choice?
if i needed to create a logo for i client i would use abode Illustrator application because logos use the vector format which allows you to have more creativity and control to make the logo. it allows you to change the colors and stretch or shrink the picture or logo without losing any resolution unlike photo shop where you lose a lot trying to stretch it. Illustrator also doesn’t confined you to one shape you can add the logo into a square, circle or what ever shape you like. While on the other hand photo shop only makes the file or formate into a square. another reason is the files are usually small in the vector format so the files are easy to send and receive. Mean while the raster format is usually big and has to be compressed down. The last reason being is if you going to create a logo you usually gonna want to print it and distribute it, maybe like a card or a poster. So if use the Illustrator/vector format then the resolution is independent meaning the better the printer the better the picture comes out, its only confined to how good the printer is and not the photo, like photo shop
If I were to make a logo for a client, I would use Adobe Illustrator rather than Photoshop for many reasons. You would want the logo that you create to embody your client’s personality and to make sure it follows their criteria. When creating logos, I feel it would be easier to navigate with Illustrator since it was made for making logo designs and typography. Whereas Photoshop is mostly used to edit images or brighten the color of a pre-existing image. Of course, that is not everything Photoshop can do, but in comparison I feel like Illustrator would be better to create logos since you can fiddle with what style you want, or what color you would want for your fonts. Since Photoshop is a Raster based software, it would be better to use it for your mockups. So, once you have created your logo, and placed it in various packaging’s. The feedback you would get from your client would be helpful in not only your logo design but how you would place it on the product’s packaging. Although you can see a logo by itself some people may have difficulty envisioning it on their own products or as their own if they do not feel a connection with it. Additionally, when creating a logo that would be used in various applications it is extremely important to make sure that you can downsize your logo. For instance, you want to make sure that the logo can be altered throughout the years. For example, the way Disney downsized from the whole word Disney to just the letter ‘D’ on their apps. But we can recognize the letter D since that typeface has been so distinctive and ties into the brand entirely.
Also when handling with these softwares, you want to make sure no matter the size that the presentation of it all would be clean. You wouldn’t want your graphic to be pixelated.
If I had to create a logo for my client, I would choose Illustrator instead of photoshop. I would choose illustrator because of the flexibility and different components of the application that can be used to create. Illustrator uses vector graphics. Depending on my clients requirements, I can minimize or maximize the logo without losing the sharpness even when displayed or printed. With it being scalable, I have the option to play with the logo and therefor, bringing my clients vision to center. Recoloring, resizing, reshaping the logo ensures my design captures my artistic flair. Using illustrator, would also require no background therefor, the logo won’t be confined to a rectangular shape. I can also place objects over other objects with the object on the bottom shining through.
On the other hand, Vector graphics can easily be converted into Raster graphics and can be used in photoshop. However, if I were to use Photoshop to create the logo for my client, then I would lose image quality since photoshop is primarily constructed of pixels. I wouldn’t have the same level of flexibility on photoshop because the logo would be confined to a rectangle and is fixed resolution. The logo would also be resolution dependent which is directly correlated to fixed resolution. This means the logo cannot be resized without losing image quality. Hence, Photoshop is most ideal when editing photo and creating different tones and gradients on digital images. a
i agree, also apart of the flexibility is the layers that you can use to work on each detail independently with out messing up the other details
The logical and first choice would be to go for Illustrator but Photoshop is not without its benefits. Thus, if I were to design a logo, I would use a combination of both but if I must choose one over the other, I would choose Photoshop.
First and foremost, I am more experienced in Photoshop. I can figure out what I want to do and do it with the tools that I already know before transferring the files over to Illustrator to properly flesh it out in a vector form via tracing over it if my client requires that as Illustrator preserves much of a Photoshop files like layers and paths and vice versa for Photoshop and Illustrator files. The other option would be to start in Illustrator and add nuance if needed in Photoshop. Photoshop would also allow my client to get a preview of what the logo may look like on say a business card or website through its editing capabilities. And that would greatly benefit both my client and I to make sure the vision of my client is achieved. If I must restrict myself to just Photoshop, I would still consider myself relatively fine. Photoshop does have the ability to create vector art, just not as well as Illustrator.
To conclude, due to previous experience, it would be better for me to utilize Photoshop for work before attempting to refine it in Illustrator. Otherwise, if I am already well versed in both programs as I expect myself to be in the future should I possibly start this line of work, I would start with Illustrator.
If I wanted to create a logo for a client, I would choose illustrator over photoshop.
If the client has experience in illustrator, he will tell me what I should improve on. The quality of a vector logo stays intact when zooming in or out. The quality of a photo changes when zooming in or out because the fixed number of pixels. In illustrator, altering an object affects the whole object. In photoshop, you can only alter the pixels in the photo. A logo in vector form would take less space than a picture. A logo that has less megabytes can easily go through a file sharing service. If the client wanted a minimalistic logo, illustrator would be fit for the job. Minimalistic logos are often used today because it’s much easier to get the person’s attention. In the early days, icons and logos were in third dimension and almost looked realistic. A printed vector logo keeps its quality while a printed raster logo mirrors the resolution of the logo. A vector object can be any object and can be front or back of another object. In photoshop, you can only deal with a rectangle.
You brought up an interesting point in reference to minimalistic logos/3D logos, and I agree that Illustrator would probably be the best tool of the two to use in a situation where you create a logo. However, I think both applications would be fit for the job in creating a minimalistic logo since minimalism in this context is just a style. Instead, the quality/resolution of the final product should be the main focus when one is choosing which application to use.
While both applications have the ability to create logos, Illustrator would be the more efficient and optimal choice of the two.
Because the client is requesting a logo, it can be assumed that the designer may want to submit multiple drafts of the logo that are not just limited to a rectangular shape. As per the Vector Raster notes, Photoshop is listed to commonly export raster images that have minimal support for transparency, which means that if the designer were to create the logo in Photoshop, the logo would be restricted to a rectangular shape. While it is possible to work around this restriction, Photoshop’s minimal support for transparency is limited in native format, which is not viable if the client intends for the logo to be used in various applications. Furthermore, using Photoshop would mean that the logo would have a fixed resolution. Attempting to scale up the logo would result in a loss of image quality. Since Photoshop exports resolution-dependent image formats, print quality would be directly linked to the resolution of the image. So, if the client wanted the logo to be placed on a large billboard, then the resolution of the image would have to be a size that is proportional to said billboard, which could result in an unnecessarily large file size.
On the other hand, Illustrator is not restricted to a rectangular background, which allows for more creative freedom for the designer. Using Illustrator would allow the designer to create vector objects, which means that the designer can scale the logo without diminishing smoothness or sharpness of said image at any time. This also means that the client is able to use the logo in any sort of space (e.g. on top of an A4 document, on a billboard, etc.) without having to worry about the logo becoming blurry and pixelated around its edges, which is something that cannot be accomplished as easily in Photoshop. Since Illustrator exports resolution-independent image formats, the quality of the final product is dependent on the printer that the client chooses to use and the resolution of said printer.
I liked the fact that you explained how both apps can be used to tweak a logo. Then, you went on to show which one would slightly work better, depending on what client wants. Also, you greatly explained what Photoshop and Illustrator both support and offer specifically.
If I need to create a logo, I will use Adobe Illustrator instead of Photoshop. Photoshop is used mainly to create, edit and retouch photos, paintings or pictures. You can also draw and sketch in this app and create digital images for web pages like email headers, ads, videos, or social media photos. In Adobe Photoshop, you can create a website or app mockup and make sure that your design can fit any screen size like a tablet, laptop, or phone. But you can’t put a lot of text in Photoshop. It will not handle it.
It is worth using Adobe Illustrator to create logos, icons, and illustrations. We know that Photoshop uses only for raster graphics, while Illustrator uses vector graphics. And in turn, when you make a logo and then want to change the size or shape without pixelation or loss of quality, Illustrator is much easier to deal with. A raster graphic image, when enlarged, is shown in pixels, but a vector image consists of lines, mathematical curves, and points that can be changed as desired and scaled infinitely. The same picture can be put on the billboard or business card without distortions at all. You can edit and customize any amount of text using typography design skills. And I want to mention that while saving files with Adobe Illustrator, you will see that the size of the file is smaller than in Photoshop files which also depends on the image quality. But unfortunately, Adobe Illustrator can’t create subtle tones and gradients like Photoshop.
In conclusion, based on what I mentioned earlier, Adobe Photoshop is the best if you need to correct exposure or color balance, straight or crop images, remove dirt or blemish from your picture or combine a few of them. But for logo creation which can be scaled to any size with flexible shapes and drawing tools, adding as much text as you want Adobe Illustrator is your choice.
While I can’t speak on behalf of Illustrator, I do know that Photoshop is perfectly capable of handling a large amount of text. Though the size and scope of how much text you are putting in may actually depend on your hardware as text is also a vector. This may also apply to Illustrator.
I really appreciate how you included the different ways each application is best used for especially for photoshop. Its very specific and clear. I agree that illustrator is best used for creations and photoshop is best used for photo editing. I wonder if using both applications for the logo would alter the look of the logo positively or negatively.
From a primary standpoint, illustrator would be the best option in order to create a logo. Illustrator is great for shape manipulation, which is something that is quite common within the world of logo-creating, as oppose to photoshop. Photoshop, to put simply, is best for photo-manipulation, which is seen in photo editing and re-touching of an image. Reason being for making that choice is because, seeing how the client’s desire is to CREATE, not mimic nor alter. Most logos, like previously stated, are usually comprised of vectors and simple shapes. Such simplicities that are available within Illustrator able to be maximized or minimized without losing any of its quality, while in photoshop, graphics can potentially lose quality as its getting enlarged, due to the unit that is usually in pixels. This can be an issue when being sent, transferred or printed.
Q1) If I needed to create a logo for a client, at a first thought I would go for Illustrator over Photoshop. At a second thought, it would depend on what the client wants and is looking for.
Q2) As stated above, it would depend on what the client wants and is looking for. The keyword here is “create”. If I a logo is to be created, from scratch, my go to app would be Illustrator. Also, it would depend on the type of graphic and whether or not the logo would be meant to be printed. As Illustrator works off vectors, it would be ideal if the logo was to be printed. On Illustrator, the logo can be changed in size and the quality would not be lost. With Photoshop, it can be modified after being used in Illustrator. However, in Photoshop, the logo/image looses quality and it would be made out of pixels. If the logo is not meant to be printed, scaled in different sizes, and wanted to look better graphically, it can certainly be done in Photoshop. In conclusion, I strongly believe Illustrator is ideal for creating a logo from scratch because there is more freedom. This is due to the fact that you start from the beginning and can work more with any design elements, shapes for instance.
The client wants original work.
I agree with your statement that everything will depend on what the client wants and is looking for. And all the details you provided and the differences between Photoshop and Illustrator made it clear that Illustrator is the best deal for logo creation.