Class Info

• Class Date: Tues. Oct. 13

• Class Time: 8:30AM-10:00AM

• Class Meeting Zoom https://zoom.us/j/6459468086
  Meeting ID: 645 946 8086

Topic

Project 2 – Part 1 Expressive Typography:

Introduction to Project 2: We will explore the use of type as expression by working on a multi part project that will include expressive type with an existing typeface and also lettering.

1. Please see this Quick Reference PDF with Expressive Type/Lettering Basic Info
2. then see these examples

Expressive Typography from Courtney Wagasky

Part 1 Type as Expression Using a Sans Serif Typeface:

1. Choose Four of the following words :

puzzle, focus, confused, shrinking, unbalanced, sink, tired, separate, strong, cheer
fade, drip, destroy, create, mistake, run, walk, fast, slow, grow

1. Find the definition of your selected words (even if you know the meaning, researching their definition can sometimes help you generate ideas.
2. Sketch your word in creatives way (Sans Serif typeface only). Use a square area to sketch your words. SKETCH WITH INTENTION and PURPOSE (not just placement).
   • If it is to be lower case, then sketch it that way. 
     If it is to be outlined, then sketch it that way. 
     If it is to be condensed or bold, then sketch it that way
3. Consider:scale, repetition, overlapping, removal, uppercase, lowercase, etc. to create a visual definition of the word.
4. Do not add illustrations.

Objectives

Explore how the use of an existing classic typeface combined with traditional elements of design allow designers to convey the meaning of a word:

• TYPEFACE (and their families & variations)
• SIZE
• SCALE
• POSTURE
• CASE
• PLACEMENT
• COLOR

Activities

• “One of you words” Type Challenge initial layout one of your selected word upload today jpg to media library “lastname first name TC-ET

• Found Alphabet
• Type Talk Discussion – Depero Futurista Pages

Expressive Type Documents

To-Do After Class

Sketch template

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