Project 5 – imagiNATION

Project 5  –  image NATION

   Starts: December 2nd – Hand in Date: December 16th.

Late hand in NOT allowed on this project.


To create a Typeface, to write a Word or Phrase that matches the mood of your photographed element with any supply of your choice (Chalk, Pencil, Tempera, Acrylic, Ink, Markers, etc) based the photographs from Project 1 (of stains, dirt, paint blotches, left over items, objects or fragments of objects that have been discarded, lost, deteriorated or destroyed. Shadows, cracks, holes on walls, floors, fabrics, papers, etc.)

Different or new photography is also possible. You need a minimum of 6 photographs to review and choose the most creative one.

With the same concept of looking at the clouds and finding images, you will look at stains, shadows, dirt, cracks, paint blotches, etc. to find inspiration to design a typeface style.

The style of the designed typeface to write a word or phrase of your choice needs to match the mood of the element chosen as your starting point.

Materials: Color chalk, pencil, tempera, acrylic, crayon, ink, charcoal, watercolor, markers any drawing material of your choice that better matches your “starting point mood”. Phone or camera, sketch pad. Free Dropbox account (or similar) or USB flash drive to save your work.

Concepts: Typography, background, foreground, texture, composition, color matching, shades, tones, visual hierarchy, accent, balance, mood.

Technical Skills: Drawing, Sketching, Coloring.

Design Process:

  1. Get inspired
  2. Discover
  3. Define
  4. Deliver

1.Get inspired

Take a look at the following artist and videos:

    • Google: “Grafitti art words”.


2. Discover

Review your photographs from Project 1 or research and discover new elements to work with.

Take a walk, look around and discover new elements, discover your “starting points” to design a typeface to write a word of your choice that communicates to the mood of your photographed element.

Take not less than 6 color photographs.

    • Stains, dirt, paint blotches, left over items, objects or fragments of objects that have been discarded, lost, deteriorated or destroyed, shadows, cracks on walls, floors, ceilings, shadows, etc or will be your “starting points”.
    • Looking at the pictures of your “starting points”, think about the background and foreground and relate it to a typeface.
    • Sketch not less than 6 different typefaces, words or phrases with pencil on a sketch book or white paper tracing on the photographs or re-drawing the “starting points”. Tracing the “starting points” is also possible.
    • Take notes of your experience in this discovery phase you will need them for the final phase.


3. Define

    • Choose 3 of your best compositions.
    • Analyze your work, take into account feedback from your instructor and peers.
    • Go back to the photographs and re-visit shape, color, texture, etc. Revise, re-work and perfect.
    • Select the best one, revise, re-work and perfect.
    • Make sure of matching colors with the elements you found (“starting points”).
    • Photograph the process as you go to completion. Follow directions in OpenLab for picture taking.

4. Deliver – Hand in

    • One, not smaller than 8.5x11in, color printout of your “starting point” photograph.
    • One, not smaller than 8.5x11in Bristol board, hand drawn final composition of a word or phrase matching the mood of the “starting point”. Protected with tracing paper.
    • Size and orientation will depend on your design.

Post in OpenLab:

    • Under Categories (on right hand side), choose “Project 5- imagiNATION-Deliver”.
    • Post all your photographic research, the whole design process (sketches) and the final compositions in the correct Category.
    • Write about your experience as you do the project. Describe mood, texture, style of your typographic design compared to your “starting point”. 
    • Comment on at least one other student’s work.