- Look at these expressive type poster designs by Rocco Piscatello,
https://posterworks.piscatello.com/#posters
- Select one of the POSTERS then comment: Why do you like this poster?
Remember to talk with “typography” vocabulary- The use of typography within the varied classifications
(Serif, Sans Serif, Scripts, etc.) - Notice any use of variations (styles) of the typeface in terms of weight, width, posture.
- The use of scale, color, others
- The use of typography within the varied classifications
Also
- Read the tab REFLECTION
- Comment on at least one reflection
The poster I was attracted to the most is Takaaki Matsumoto by Paula Scher. It reminds be of a building with pillars and the greyscale gradient caught my attention also. The T and M collide together to give the illusion that its just the capital letter T but you can also see the lowercase M present as well which is cool. Inside the T is the name of the person who the design is for, using a bold San Serif typeface. The leading and kearning in the name is loose yet still legible. Inside the send part of the T is some text that seem to be flushed left. They’re also in a San serif type face which is light and condensed. The designer used a dark grey color to match the color palette of the design, but it may be hard for users to see some of the wording.
The reflection I resonated with was #8 which is the element of surprise. In some of my work I like to go to the extent of designing by including surprising pieces within to where my viewers enjoy the work just as much as I do because they never expected to see it that way, creating a fun experience for them.
One posters that instead me the most by Rocco Piscatello was his 2012 fall cover. The use of typography within the varied classifications that Piscatello used in this poster was a serif typeface. This cover with the letter H in the front followed by the the red shadow with text in the shadow to match gives the the impression of the poster of the letter H to be lager. However, some of the words were nit as easy to read due to the fact that its written in almost the same type of red and on a slant for the readers.
The poster I was most attracted too is Julia Hoffmann I like the bold H he used has a gate way to the J it’s like he’s hiding the letter J but it’s also connected. You can also see there’s a paragraph within the J it’s looks very compressed but the sans serif typeface he use makes it easy to read
The poster I was most attracted too is Julia Hoffmann I like the bold H he used has a gate way to the J it’s like he’s hiding the letter J but it’s also connected. You can also see there’s a paragraph within the J it’s looks very compressed but the sans serif typeface he use makes it easy to read
I like the Paula Scher poster. I like how he use two semi circles to create a shape that resembles the letter S. He also uses a line of bold text to help give it the look of S. Also with the use of color he has the information most important in white.
Reflection number 10 is interesting to me because his designs look simple, but he probably went through a of time and effort to come up with n idea and then perfect that idea and bring it to life
The poster, Julia Hoffmann made in Fall 2012 by Rocco Piscatello has a clever use of expressive typography. Piscatello uses a sans serif font in the poster and creates an illusion of a doorway in the foreground using the H in Hoffman and makes the J in Julia the entrance. The use of boldness on the letters makes the poster standout as the J isn’t written in a specific font but instead made from a rectangle and square. This makes it seem as though it’s the shadow of the H. The colors used also play into the illusion as the background color is black, the H is white, and the J is red. If you look at the J there is red text that is lighter and promotes Julia Hoffmanns event in the Fashion institute of Technology. The tracking on the two letters H and J is minimal as the words are touching but not overlapping however for the promotional text it leaves little space between the letters.. The width also seems to be condensed as it seems taller than it is wide and is packed together. Overall, the design goes well with what he wanted to promote as it gives information about a lecture open to the public and portrays a door opening in the poster..
Two of the Ten Qualities of Design that Piscatello states in his reflection are Element of Surprise and Clarity of Message which I believe are important when developing a design. It is important to make sure your message is being understood by the audience and not vague and cryptic. In order to do so the designer has to choose the type size, style and color carefully. For the Element of Surprise it makes the design appealing to viewers and allows them to have an engaging experience that will make the experience memorable. I agree with Piscatellos reflections as they make a design unique and interesting. You can also see how Piscatello uses these qualities in his own posters and works of art as his posters are creative and represent the person or message he wanted to convey.
The reflection I choose is #10 Iterate, Refine, and Repeat because good design do take time and sometimes I find myself rushing my work because of the lack of time I have. There’s time where I find myself rushing my work and it comes out the way I wanted it too I know how to do the work I just don’t have enough time
I’ll start by saying that I admire all of Rocco Piscatello’s posters throughout the years; the same thing is being advertised yet it’s done differently each time. My favorite one has to be the Fall 2012. It stands out the most, literally. The big H with the red wall behind it with the details in a much smaller scale and different color that still looks red. The tracking is good. The leading is appropriate with the letters on top of each other in my opinion. All caps and of course font. Although I think any font would’ve worked. I love the black background. I’m getting good vibes looking at it. I think this style can be used for to promote other things.
The reflection I choose is Number 2 because dramatic proportion and scale is what I got from the poster I selected.