Course Description

Investigates how to build, measure, and manage a brand. An exploration of visual literacy by considering the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey specific messages about brand identity. This course is an attempt to discover how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice.


Final Project

As a student in this course, the majority of coursework was based on our understanding of the discussion questions we were assigned. For this assignment, we are going to discuss an appealing brand image. Telfar was my choice. I discussed what differentiates Telfar from other brands, as well as what products he offers. Additionally, we discussed the significance of brand imaging and what it means to a company.