Journal Nine

     Yesterday, November 6, 2013, I was scheduled to go to my intern job at the King’s County District Attorney’s office, but I really had to work all day on a midterm for a night class, so I called and told them I couldn’t come in.  I thought maybe I could make up the hours later in the week, and told them so.  I have to show Norberto, the manager, the work that Louis, one of the employees, did with me last week.  He gave me some good ideas, some of which I used for my web three class, and others on some Asian art flyers I”ve have been working on.

He has a good artistic eye, and got me more focused on the feather tool in photoshop, as a way to blend objects, and make things seem less “boxy.”  We also went over some mirroring techniques, and he kept emphasizing that I need to enlarge images when I am working, to make sure things are lined up properly.  You can’t always tell by the eye if things are aligned, but it’s important, as if they aren’t, it will show up on print outs.

I want to show Louis more work that I have tried to do, and also show him the PDF interactive information I looked up and tried to use on my portfolio

presentation in class.  Most likely, I will go in later this week, and talk to him about these kinds of things.He is very helpful and is generous in spending time with others trying to help them with whatever they need.

After an endless amount of editing products shots and color correcting them, I was told to resize all the images to a 500 by 380 pixel dimension. These dimensions were requested due to the fact that the client’s website only takes those dimensions. After hours of altering the images to fit those proportions, I uploaded them to the client’s server (Ripetaste.com). The final product was given the thumbs up. We also discussed some of the applicants we received from the casting call, we published online a few weeks ago. One of the candidates, who applied to be one of the models in the ads, gave me the impression she would be great for vision the founder of Ripetaste has. Another model was presented to me as another selection for the imagery of the company. I felt this model didn’t portray the aesthetics the company was going for. I was told that I would change my mind once they would finalize the stylizing around her. We are still waiting for more applicants to sign up since we need three diverse models to be the focus of the brand.

This week I had been assigned to design the company’s Integrated Marketing Survey playbook. The book mainly consists of surveys and graphs taken throughout the year on the affects of digital marketing and where and when it is at its strongest. The final version came along pretty well with each section have its own iconic graphic as well as charts and graphs to represent statistics. The hardest part was designing the cover for the book. The Marketing Director, the Marketing Executive, and myself went back and forth for a couple hours trying to get the cover to not only look familiar to the company’s last marketing playbook while still have its own identity. In the end we used the honeycombs, a trend used within the Client Summit branding. The idea is to pushing to make the honeycombs a recurring graphic within the company, as told by my Marketing Director.

Along with that assignment I was informed that I was to design this years Holiday Shopping infographic this year. Not that I mine the work, but I’ve come to notice that the marketing team, as well as the company, is coming to trust me more and more with these big projects.  Majority, if not all, of these projects would be handle by an outside designer. I can only assume that they prefer the idea of being involved in he step-by-step process instead of sitting around waiting for an email. Regardless it is a nice feeling to have your work appreciated.

For the last three week, I have been editing a bulk of images for the company. This week I focused on the isolating the backgrounds off the pants and skirts she had photographed. I also did exposure and color corrections. My client and me have gone back and forth making sure the edits are done to the best of my abilities. We also still awaiting for models to respond to our casting calls.

I had a hard time understanding this article. I didn’t really grasp what I was reading. The only thing I was able to understand was that there has been multiple test to debunk brainstorming myths.The article stated that “The brainstorming groups slightly outperformed the groups given no instructions, but teams given the debate condition were the most creative by far”. A quote that resonated with me from the article was “criticism allows people to dig below the surface of the imagination and come up with collective ideas that aren’t predictable. And recognizing the importance of conflicting perspectives in a group raises the issue of what kinds of people will work together best.”I found this quote to be very true.