Prof. Jenna Spevack | COMD3504_D061 | SPRING 2024 | Thurs 2:30pm
The Love Cosmetic Baby Soft ad campaign, which marketed a fragrance with the tagline that suggested innocence combined with a sexual undertone, leveraged and reinforced certain stereotypes and societal biases related to femininity, sexuality, and the role of women in society. The ad plays into … Continue Reading “Deconstructing Infantilization: Analyzing Stereotypes in Modern Advertising- MP”
Hardee’s Advertisement
Hardees, established in 1960, in North Carolina is an American fast food restaurant primarily located in the Southern and Midwestern United States. During the era of the 1960s it was a social norm for women to be susceptible to certain standards and behaviors … Continue Reading “Hardee’s Stereotype Advertisement – TD”
“Not everything that is faced can be changed, but nothing can be changed until it is faced.” – James Baldwin. While it is true that stereotypes are part of society, it influences the perception someone has about an individual or groups … Continue Reading “Why doesn’t your mamma wash you with Fairy Soap? – EE”
By Eduardo Mendez
The 19th-century advertisement that uses other stereotypes to sell a product demonstrates how the media challenged societal biases of the time in “Chinese Americans and Japanese Americans in Advertising.” This Browse Essay is about Chinese and Japanese Americans representing various ways of … Continue Reading “Chinese Americans and Japanese Americans in Advertising”
Andre Sadhu 3/14/24
Stereotype in Advertising COMD 3504-D061
Keep Her Where She Belongs
Playboy, 1974
This ad from Weyenberg Massagic Shoes was run by Playboy magazine in 1974. The ad features the image of a woman lying nude on the ground near a … Continue Reading “Keep Her Where She Belongs – AS”
The ad I chose for this research essay is Nintendo’s infamous crossdressing advertisement for the Nintendo 64 game console (ad released in 1998). The ad is shocking and controversial even by today’s standards, and it fared no better at the time of its release, especially … Continue Reading “Nintendo, no entiendo – LED”
By Avar He Zapata
Take a good look at this image above. What comes to mind when looking at this image? How do you feel or interpret this image? What do you think is the message trying to convey to the viewer? Can you personally … Continue Reading “Stereotypes in Early Advertising: Aunt Jemima Rag Doll Coupon”
The 1950s brought us everything from I Love Lucy to the Korean War to the rise of racist advertisements. When we look back on this time, we rationalize the shared cultural belief that this is normal and … Continue Reading “From Maharaja to Mascot – AH”
Students: This example post demonstrates the format for Essay posts and how student posts are organized using the category “Essays.” This post is displayed under Student Posts > Essays” in the site menu. Make sure your work is accessible on the site and check the … Continue Reading “Simple Driving – SJH (Example Post)”
“Ogawa opened his own portrait studio at the age of seventeen, launched Japan’s first art magazine, and by 1890 was recognized as the foremost photography publisher in Japan.” —Chicago Botanic Garden
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